VISUAL AND MORE COMMUNICATION
Introduction
To start, we will talk a little about what visual communication is. This is the communication that is given by view as its name indicates, usually it is given through images so that the reader or receiver can analyze on said image. This does not usually contain something spoken, since it is only responsible for showing an image in two dimensions, in the same way, this has to be clear and direct, since it is used universally and must be easy to understand for the person whoObserve it.
Continuing with the explained, a brief review of the different elements that visual communication will be carried out. Some of them are: the point: it is the simplest unit within visual communication. The line: it can be defined as "a moving point". The dimension: represents the volume of the elements. The contour: this is what the line defines. The texture: represents the tactile. The colors: They are monochromatic representations.
On the other hand, we also have basic elements in the communication that would be: issuer, who is the one who sends the message, receiver, who is the one who receives the message, message, the content developed to issue, channel, the support usedTo send this message, code, it is in charge of giving guidelines to be able to send or receive the message. This is the basics that must be known to carry out a good interpretation of the message.
Similarly, these are not the only elements that can be found in visual communication. The rest of the elements that influence this communicative process are the communicative field, the brand, the sign and the symbol.
The movements we make with our body and with the senses, are giving a consciously and unconsciously expression, capable of being deciphered the message we want to give, each movement with taking an image that gives signs to the person with the want to communicate, indifference, indifference,anger, happiness, anguish, sadness, etc. No need to express it with words.
Developing
Visual communication has become important for our lives, since on anywhere where we are possibly going to find a visual message. Visual communication is more than important and even predominant in our times. We are constantly exposed to it, since we look at our mobile phone until we drive and have to respect traffic signs. Even when we go to the cinema, we look at television or we encounter an advertising notice on the street. Basically, they condition our life, guide our behavior, and allow us to link to the rest of society.
On the other hand, we can also find what is known as the types of message classification. This allows to see what type of message is what I will do or I am seeing. There are 3, one of them is the objective language, this is the one that teaches information, but that this cannot have more than one meaning, if so it would no longer be an objective, but subjective message. We also find artistic language, it is where the artist expresses the images of reality in an aesthetic way, finally advertising language, which is the most watched or most common, which is based on marketing or marketing of a product.
Something that also can be mentioned is the impact that causes a message, researchers such as Frascara, Meurer and Toorn consider that the excellence of the form of a message provides strength to communication: it results in an expansion of the visual experience of the public;reinforces the symbolic relationship between form and content;intensifies the visual experience of the observer;Guide the visual act in terms of hierarchies and sequences;It confers aesthetic value to the object and generates pleasure;A sense of respect for the ability and intelligence of the author and connects the observer with cultural values that transcend the strict operational function of the design.
conclusion
Finally, give a reflection that visual communication should not be a participant in bad messages or subliminal, let’s make it a means of communication that is really respected and valued, for example for people with a bad sense of the ear. Let’s focus that this medium will be used to give a message that is clear and forceful without having a negative impact.
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