Upon Returning To Apple Company In 1997

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Upon returning to Apple company in 1997

Introduction

Upon returning to the Apple company in 1997, Steve Jobs arrived with a different vision and with the philosophy of doing less with more for it when he met Apple in crisis and endless products that did not generate income decided to eliminate them from the market and focus on The products that were received by the public generating profits for the company. Steve Jobs cut the products by 70% and wanted engineers to focus on the remaining 30%, which he called the gems. Steve Jobs mentioned that each Apple worker has a limit of energy and attention to give their projects and processes therefore must simplify everything and concentrate on gems (Apple star products). With this he drastically reduced the waste that had been generated when he was not in charge of the company and increased the productivity of this.

Developing

At present, despite Steve Jobs, his successor Tim Cook CEO of Apple is no longer in the company. Multiple acquisitions of different companies or launch a lot of new products, but it has not done so since it wishes Several years ago Apple has focused all its energy on developing unique products and seeking the excellence of each of them.

Apple as many companies did not stay behind and over the years grew not only in its production but also its logo changed.

Newton’s apple: 1976: This was Apple’s first logo and was created by its third co -founder Ronald Wayne that would leave the company shortly after. This logo was in black and white representing the theory of gravity of Isaac Newton. In him you can see Isaac Newton sitting under the shadow of an apple tree, this is reading a book and you can see an apple that is about to fall from the tree. This image represented the company since Isaac Newton was the man who revolutionized science with his knowledge of gravity and apple would represent technology. The rainbow apple: 1977 – 1998: A year after the first logo this is replaced by the rainbow logo, the first logo was changed since Steve Jobs said that it was about being black and white gave the feeling of being very old and arcane. The second logo was created by graphic designer Rob Janoff, this logo consisted of an apple bitten with horizontal stripes of different colors, this referred to Apple II which was the first computer with color screen.

 The change towards minimalism: 1998 – 2018: in 1997 when Steve Jobs returned to the company, Apple changed the logo again in order to launch a message to both collaborators and the Apple technology market is ready to return and revolutionizing the world was at this time when the rainbow logo was left aside and was replaced by a bluish logo that gave a more futuristic sensation.

With the passing of the years already in 2003 Apple decided to stylize its bite apple logo to a more minimalist style in black.

Finally, Apple changes the tone of its logo again to a metallic gray tone that includes a diagonal line and eliminating its shadows. Currently Apple’s logo returns to minimalism with a softer gray tone. Based on Eric Ries’s book, the Lean Startup Apple method can grow thanks to three important peculiarities.

  • Advertising: It is known that it is quite tempting for companies to invest a lot in advertising, although it is true to many it has worked for them, but Apple is one of the few companies that does not invest excessive amounts of money in advertising since for this company it is not necessary. Apple is based on two different strategies: its first strategy is to place its products with popular celebrities or programs and its second strategy is the buzz created by criticism in different media.
  • Side effects: In Apple simplicity and elegance play a very important role since the model of each product draws attention to the naked eye. The design takes prominence and generates in each consumer a sensation of state, this minimalist style creates unique sensations in the public generating them interest in acquiring the product. Thanks to this, the high prices of Apple are not a problem since this company changed the way of thinking of consumers, despite the high prices they have they manage to capture looks where their products are used.
  • Boca-Oreja: consumers come from the actions of consumers past in Apple as many companies are known to provide a quality product and service is vital. But Apple goes beyond a good product and/or service, Apple offers consumers experience.

 

Apple does not sell a product, Apple gives a different experience to each consumer adding lifestyle, this generates in consumers love and loyalty towards the brand causing their same customers to advertise and recommend each of their products to people around him.

Fit

Apple has been in the market for more than 40 years until today the company is still a leader in the technological market but little by little competition, and changes in consumer behavior have forced it to adapt to the world market. It is known that speed is not a good partner in a startup since going too fast can cause problems. Therefore we will analyze a case that passed Apple in its beginnings where he had to learn to adapt to the demands and make every decision calmly.

Apple III:

Between 1977 and mid -1980 Apple launches its second computer, which was very successful, but at the beginning of 1981 Steve Jobs wanted His best moment Jobs thought that sales would fall at any time so they should soon submit to a successor, so Jobs decides to ask engineers who worked with him to make the third computer in less than a year.

At the end of the time given by Steve Jobs to his collaborators, the computer was presented in May 1980, unfortunately this computer had several technical failures, among which was the absence of a fan due to the lack of this much computers overheat great losses in Apple since they had to replace more than 65 thousand computers. The Apple III became the first commercial failure of the company. With so many returns that Apple III had the team of engineers decide. The main ruling of the Apple III was that it was not given the indicated time for its required production and evidence, all this caused that the sale of this product was stopped there.

Years later a new version of the Apple III called Apple III+.

Innovate

Apple, like other companies, is known for their rapid innovation, so for Apple it is very important to find innovative people who wish to be part of the team. In Apple they know that any collaborator can come one day and comment on some innovative idea that occurred to him the night before, for this reason they form corporate structures so that each collaborator can make his new ideas known without facing any bureaucratic obstacle. For Apple, carrying out an innovative idea does not require workers to request the approval of different managers.

IPhone products that marked its history

Since Apple launched its first generation of smartphones, the company became a reference for innovation for the rest of the technology industry.

  1. 2007: touch screen: the iPhone 1 was the best invention of the year because it was like a computer but that can be taken everywhere. It also positioned itself very well in the market as it debuted with its touch screen.
  2. 2011: Siri: Siri is a personal assistant virtually, he was launched to the public included in the new iPhone 4s. This tool offered users a new way of interacting with their smartphones in different languages ​​and through their applications.
  3. 2013: Touch ID: Apple presents with its new iPhone 5C the first smartphone to use the recognition of fingerprints. Its main function was that of cell phone unlock through scanning and recognition of the fingerprint. In turn, I could also approve purchases in the App Store and accept certain permits.
  4. 2015: 3D Touch: Apple launches the new iPhone 6 and 6s, including a 3D Touch innovation that depending on the pressure applied to the screen menus and various options appear to control the smartphone.
  5. 2016: AirPods: Apple presents its first AirPods a pair of hearing aids without connection to cable, these intended to reduce the number of cables used daily.

 

conclusion

With the desire to innovate and increase their sales at a time of Apple crisis, he decided. These products belonged to catalogs of the brand in which different garments with descriptions alluding to Apple could be observed. Unfortunately this line did not obtain the results expected by the company so it had to be suspended.

Apple does not waste as such since it is currently well managed by its managers, but in 2019 various investigations were carried out in which it was found that the service provided by Apple repair to damaged products is not so profitable since in a Interview with Tim Cook commented that Apple has been losing money since 2009 since the money you earn for repairing products either for broken screens or battery damage do not approach or match what this company earns selling a new product .

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