The taekwondo: history and dissemination on social networks
Taekwondo has become a martial arts with the greatest global practice. His teaching not only focuses on physical skills, but also in enhancing the spirit of their practitioners, in establishing principles and values that are also applied in life outside the Dojang. As a sport, international reputation has been gaining and has become part of the Olympic Games since its officialization in 1994 and debuting in Sydney in 2000.
This work aims to demonstrate the important influence of the new digital platforms, such as social networks, for the dissemination and recreation of taekwondo in society.
In ancient times, people had no other media than their bodies for self-defense, which led to physical combat techniques. It is then established that the origins of this martial art arose from the need to forge warriors to protect and fight for their nation.
In its beginnings Taekkyon (one of the first names of what is now taekwondo), became popular among the military forces until it became a mandatory training for the selection of cadets. In the Modern Age, this art had a setback due to lack of official support from the Government of Korea, due to the introduction of weapons for national defense. While the government progressed and interest focused on the struggle for control and not defense, the promotion of martial arts was careless.
In 1529, after the invasion of Japan to Korea, the government resumed the measures to resurface the strengthening of militia through martial arts training. However, being under the Japanese yoke, Taekkyon’s practice was prohibited and its dissemination was secretly given by teachers, until the liberation of the country in 1945.
From then on, experts in art began opening gyms of Korean martial art throughout the country and at the end of the Korean war (1950-1953) this became popular by sending about 2.000 Taekwondo teachers (official name since 1955) to more than one hundred countries. In this way, this martial art began its recreation worldwide.
Taekwondo began to expand in the United States, other countries in Asia, Europe, until it had an international impact, with exhibitions and founding more schools. Taekwondo recreation internationally is a task that is currently maintained. In an era in which communication and information are immediate, in which the dissemination of brands, businesses, ventures, lifestyles and more, is quickly possible through any device with internet connection, how are you making taekwondo known in the communities? What role does the digital transformation of the tools for communication in the promotion of taekwondo play within society? We will analyze it in the development of this work.
At present, Taekwondo is one of the most practiced sports worldwide (Korea Magazine, 2012). Its diffusion has been varying over time, according to the needs and contexts of each era since its inception in the antigüa age. To know the impact of digital platforms on the promotion of taekwondo, it is necessary to establish how martial art from its origins was promoted.
Taekwondo recreation in ancient, medium and modern age
The origin of Korean martial arts comes from the Koguryo dynasty in 37 to.C. Murals and tomb engravings show warrior figures by practicing martial arts (Gambluch, 2019) techniques.
The chair dynasty also practiced martial arts and called them "Hwarang Do". The warrior clan trained body and mind, with practices of Korean struggle, subak, riding and fencing. Martial arts were popularized through these dynasties, until they were introduced into the Koryyo dynasty.
The Koryo dynasty, again unified the Korean Peninsula and further systematized Taekkyon, and then establish it as an indispensable examination for the recruitment of military warriors. His techniques evolved to become effective weapons in times of war.
In the modern time of Korea, art was more called "Subackhui", and suffered the lack of support from the leaders of the Nation, because of access to gunpowder and new weapons that were used for national defense. Even so, subakui competitions were carried out by the authorities, which were established to select new soldiers or as an act of entertainment for royalty.
With Japan’s invasion to Korea, Taekkyon was secretly taught by the great teachers and past from generation to generation. With the release of Korea in 1945, teachers felt the need to eliminate influences from other martial arts and return to traditional taekkyon. With this decision, the combination of the different styles of Taekkyon began to be structured, the best techniques of the past with new characteristics and thus create what would become the national sport of Korea, which was finally called “Taekwondo” in 1955 ( Gambluch, 2019).
Of these historical facts we can analyze that taekwondo began its recreation as a tool for defense against invaders, while being implemented in soldiers to combat in war situations. They were techniques transmitted by generations, even at the time of the Japanese invasion where their teaching was prohibited, culminating with a worldwide expansion after the migration of teachers whose mission was to found schools abroad and publicize the taekwondo.
Taekwondo as an international practice sport
As of the 1960s, Taekwondo begins to spread abroad, resulting in the fascination of its new practitioners for this mysterious martial art (Korea Magazine, 2012).
The vertiginous rise of taekwondo in the Olympic world has contributed to its conversion in one of the most attraction disciplines. Although its practice is dominated by Korea, there are many countries where it has become relevant and have achieved victorious scores in international championships, including Mexico, enshrined as one of the most recognized countries in this martial in Latin America, as well as Cuba, Venezuela, Spain, among others (González, 2019).
According to the last survey carried out by the World Taekwondo Federation (WT), more than 80 million Taekwondo practitioners worldwide are recorded worldwide (World Taekwondo, 2016), and according to the 2017 report, there are 209 national associations throughout The world, plus 1 association that represents refugee competitors.
Dissemination of taekwondo through digital tools
Through the history of human civilization, there have been various forms of communication, from the use of smoke signals to an communication by advanced technological means. The first media classified as "modern", was telegraphy, which was followed by telephony, radio, television, cable and satellite transmission, and finally Internet (Galaz, Yamazaki, Ruiz, 2014).
Social networks are digital platforms, created for the interaction of groups of people thus forming virtual communities. Its origin dates back to 1995, when Randy Conrads creates the website “Classmates.Com ”so that people could reconnect with former friends and maintain communication (Galaz, Yamazaki, Ruiz, 2014).
According to Merodio (2010), social networks are nothing more than the evolution of traditional human communication media, which have advanced with the invention of new channels and tools for the distribution of collective knowledge.
Today, social networks are not used only with the purpose of connecting people. Currently these online platforms have been adequate for business purposes, serving as professional support, while strengthening relationships and customer contact. Networks such as Facebook, Instagram, Snapchat, LinkedIn, are part of business marketing strategies to grant a personality to their brand that can be perceived by consumers, in addition, it allows you to make known more about this brand and help position it between Users, thus being a means to establish, inform and project specific communication in virtual communities.
Advertisers have found on social networks, a simple and accessible tool to reach a specific audience, segmenting users according to their age, sex, interest, geographical location, studies, work and more characteristics. This, added to the new demands of Internet users, who no longer only want to access the information, but to comment, value it and share it, it is notable to disseminate these digital interaction networks (Orihuela, 2008).
After analyzing the origin of social networks, the evolution of their use until today and their influence on society, let’s know what social networks are for? (Practical Strategy, 2018)
- Maintain and create contact
- Find information
- Promote
- Do networking
- Increase Web visits
- SELL PRODUCTS AND SERVICES
- Amplify a message
- Measure results
- Improve customer service
Taekwondo, being a martial art and Olympic sport that has been expanding over the years around the world, must be part of communication in the globalized era, to be able to remain active and growing within the communities. The power of the efficiency of the propagation of information on social networks, is a resource that is also used to favor the promotion of taekwondo at the local and international level.
Taekwondo promotion through social networks
Due to the power of the influence of social networks, the speed of the dissemination of information and the need for the constant connection with the Taekwondoín community, schools, academies, official institutions and blogs, are already part of the tendency of communication through of the Social Media.
World taekwondo:
- Facebook community: 464,913 users
- Instagram community: 73,600 users
Kukkiwon:
- Facebook community: 34,693 users
- Instagram community: 36,600 users
World for taekwondo:
- Facebook community: 14,492 users
As we can show, thousands of people make up Taekwondo virtual communities. Schools, institutions and bloggers impact society with the help of social networks and thus dissemin.
Conclusions and recommendations
The digital platforms that began with the sole purpose of connecting people, today have evolved their functions to also favor the dissemination and expansion of movements and lifestyles such as martial art and Taekwondo sport. It is evident, by analyzing the information of the presence of taekwondo in social networks, that there are great virtual communities that wish to be frequently connected to information, publications, photos, videos and more to share and strengthen the sense of belonging to this art philosophy Korean martial.
Social networks have proven to be very useful to amplify the message of the benefits provided by taekwondo to the physical and mental health of the human being, as well as to promote their teaching and promote participation in the various sporting events that occur.
My recommendation to continue with the dissemination of taekwondo in the world, is to take advantage of the powerful influence of social networks as a means to publicize more people about the practice of this beneficial martial art. Investment in communication strategies on taekwondo applied to these digital platforms, contribute not only to inform about this sport, but also to break with myths and prejudices that could be sown in the minds of some users. Social networks are one of the most accessible and most reaching media to clarify the true qualities of Taekwondo, its philosophy, values, teachings and benefits in the physical health of those who practice it. It is the responsibility of those who give ourselves to taekwondo and that we have transformed it into our lifestyle, share it with society, to contribute to the decrease in violence, encourage principles and ethical, and finally, improve people’s quality of life.
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