The media, Information concentration
The first thing that would be asked when talking about the media is about the ability to express a truth, because the truth is that the veracity of the facts will always be questionable, so in history it can be verified that what is It exposes how truth in a historical moment will not always be complete or will be true, and this will depend on the social, cultural and political context where these means are presented; From the above it is expressed that the media concentrate the information and the population only obtains a minimum amount of what really happens.
The media have been controlled over time, initially it is considered that the media are a modern construction, that is, it was initially developed by technological media, as mentioned in Moraes, Ramonet, & Serrano (2019) “The Mega Groups Media hold the property of the means of production, technological infrastructure and logistics bases, as part of a corporate system that skillfully governs the processes of material and immaterial production ”(P.13) And although this is successful, technology gave the media an impulse and positioning of greater relevance in people’s daily sections, but the truth is that the media or information have always had a role predominant in society either in its various forms and means to expose themselves, initially in the documents that were placed in the tables of the Churches door, this was a way of postulating the information and clearly controlling it, since who allowed it to be allowed extend the information was the king.
From a social field, we could say that these media manipulate society to their convenience, since it is almost impossible to have a normal life without being aware of what is informed and happens in the world, because thanks to technology, we have the information At a single click, as stated by the writer, professor and journalist M. Bernardino: “rarely falls into the huge power that is in the mere fact of informing. Because informing, word deceptively harmless, is not just transmitting, transferring, communicating; is to shape the news that the facts are counted ”(M. Bernardino, 2004, p. 78). The power of the press called the fourth power from the 19th century, represents the responsibility and power that the media have to master the information and even more important the power they have to create a collective thought in people.
From a workplace we can realize that journalists do not have the right to free expression, an example of this is that the main media or the largest are controlled by specific cooperations and these cooperations do not suit them that the people He finds out of everything they do behind them, because we remember that news is something that someone does not want to be published, this postulate is backed by: “Let’s see that when talking about the property of the media we speak exclusively of great Business groups ”(Solana, 2017, Parr.17); The word is correct in its use, since the control of how the information that reaches millions is distributed is in just a few hands, the concentration of power implies a control of information and finally of the truth.
Many times society ignores the power that the media have and it is that it is a force that can change the balance of public opinion “at this point of communication investigations, it is obvious to say that the media are not omnipotent, but that They work by reinforcing already established opinions, installing agenda issues, acting in a propagator, imposing conversation issues, etc.”(Gamarnik, 2009, p. two). The general knowledge that people have, thanks to the media has presented stereotypes that have been highlighted, since the media do not work because of exposing or informing, on the contrary, they nourish opinion and controversy, Given this, information is also a component of factors that attract attention.
This fact can be observed when in Colombia there is a concentration of the media, three of the most powerful families in the country holds in control of the main media “The media monitoring report, carried out among others by reporters without borders, establishes that three business groups concentrate 57% of the total contents that society can access both on radio, TV, internet or press ”(Solana, 2017, Parr.twenty-one); For example, the Lülle head group owns fifty media in the country. The other two groups have 25 more means under their control, so it is easy to establish that the information transmitted will have a position of economic benefit for these groups and mainly for an economic justification rather than by the simple fact of delivering clear, you will see and neutral information to the population.
It is considered that throughout history the media have been controlled in a certain way, the information granted to the population is not always the total truth of the facts, in addition to the construction of this information is carried out by means of public opinions which darkens more reality, even so thanks to new technologies, independent means that wish to respect the faithful principle of the media which is the objective transmission of information.
Leave feedback