THE IMPORTANCE OF BUSINESS IMAGE
Based on the theories of business image, we can define that it is the visual representation and reputation of a company within the market in which it competes. In addition, a positive image helps attract new shareholders, partners and customers. In other words we clearly refer to the public image of a company, organization or entity, since this image will be responsible for the company to arise in the market to which it will intervene. The ones in charge that the image of a company is successful, are those specialists in communication, public relations, advertising and marketing (usually these specialists are the owners of the company or organization) these are also responsible for building a solid, attractive and ultimately reliable for all consumers.
Among the elements that a company needs to promote its brand, we find:
- The definition of the brand: choose the name, the concept, that is to think about the brand as if it were a person.
- Create a logo: create a logo type that will be the image of your company (brand)
- Create the slogan: create a phrase that by saying all people feel it as theirs, a phrase that defines your brand, something fun and that fill up motivation.
- Pose a differential: create the difference from your brand with that of others.
- Define your audience and more than sales, generate experiences: create ties with your customers, you should always keep in mind that the client is the main thing, because in them it is the success, creates strategies, creativity in order to be able to launch your brand with success.
These elements serve for different processes too; To promote your product or service, it is necessary that you define the name of the product or the service you want to provide, that marks the difference of your product or service with that of others, imagination and creativity is important, without these two qualities it is very Difficult that the brand, product or service of a company promotions, and finally we have the public, it is necessary that you create services or products that your public likes, for this you need great planning and a plan where you can see all the reflected all the Steps you must make in order to achieve the success of your brand.
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