The impact of Big Data today
Introduction
Big Data is one of the concepts that are fashionable in recent years and thanks to the marketing that has been given it has become a word that everyone knows. At present, all human beings remain communicated through mobile devices, whether tablet or cell phones, within them we stay communicated in the different social networks such as Facebook, YouTube, Google etc. Which generate a large amount of information since the beginning of humanity, when speaking of a large amount of information not only talk about gigabytes, but also of Peta bytes or Zettabyte that represents a lot of information to be processed, all these data are very important For different organizations since it contains a very high value about the needs of customers.
Developing
All information that Big Data comes in day to day are from unconventional sources, for example, the data generated on social networks, the data that can be obtained through appliance sensors, in satellites or in any establishment, also in what are audios and videos. All these sources have already existed previously and today there has been the possibility of being able to exploit them with new technologies.
For Big Data to be considered, it has to comply with four standards or characteristics such as: volume, variety, speed and variability. When we talk about volume, it refers to the amount of information generated day after day, when talking about variety we are talking about the different types of information that exist, also when talking about speed we are talking about the time in which data is processed and by Finally, when talking about variability, it refers to the changes that are constantly given to data, the changes may be due to the fact that the source may change the structure the data or perhaps are no longer sending the same data that are usually sent.
We classify technologies based on an architecture or model, for example, we have different layers which group a set of technologies such as: data intake, data storage, data processing and data analytics.
Something good is happening with information since many companies like Uber, is a leader in what are taxi services, have no taxi, Facebook for example, it is a content manager free company and does not generate its own content, it is It is also important to mention companies such as Google, Apple, Amazon, these companies focus mainly on their customers to have better results and be leaders and references in the market, this is thanks to the fact that all these companies focus on how to handle the data with efficiency.
All of them are very clear what are the needs of customers from all the information available by obtaining the values found in the networks.
In Big Data there are many benefits by mentioning some of them are in the improvement of the models within organizations. With data we can improve those models using more data and greater variability of sources, that is, not only information is going to be used within the organization but also to use information from other additional sources such as social networks, government data or other data that are Find on the Internet.
Also you can also use data for what is marketing campaigns. There is the possibility of using the processing speed of all data to capture the information provided by customers at the time they are generated
conclusion
Technology has taken our lives, today our contact with technology occurs since we get up until we go to bed. All these points that have been reviewed or explained so far allow us to deduce that it is Big Data.
Big Data is a facilitator that allows organizations to know the needs of their customers, this allows us to process information in different complex forms and much faster so that human beings can adapt to the reality of technology.
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