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The evaluation of the image of SME in Peru
Applying corporate social responsibility policies in SMEs has the same effect as on large companies regarding how they are perceived. That is, its image is revalued for both its collaborators and for society in general that notice that the action of the organization goes beyond its economic benefit, but also seeks to promote development in general.
In Peru, there is no regulation that regulates CSR as such, but in the legislation in labor, environmental and market matters, it is noted, being the clearest, the one included in the Environmental Law and the reference toIts voluntary nature. However, there are other appropriate legal norms that can allow to establish and identify CSR practices.
We care that large companies for being social actors of great impact incorporate social responsibility behaviors within their corporate structure, however, we see that it does not necessarily happen with the medium, small and even microenterprises (Casanova, 2016).
Many times it is expected that only large companies will be the greatest action in regard to CSR, but this type of practices for SMEs are not contemplated and this makes, precisely, SMEs are not very encouraged to apply to applyThese types of policies that could provide benefits as well as those obtainedImage in front of citizens in the general.
The big companies are the ones that have the most experience and scope in regards to social responsibility in front of the community due to their economic and logistics, in fact, over time, we have witnessed the commendable works of social good as the caseof the UNACEM company that reforested large arid areas in districts of southern Lima, as well as Cusqueña beer that through other variants of social responsibility such as shared value, implement its “loom” campaign that served to encourage the dissemination of theCuzqueña native textile culture before the world as well as contribute to the economic development of communities. With this, companies have made their image in front of society be revalued, since they are perceived as organizations that go beyond economic interest and contribute to the community.
Kuski is an agro -industrial SME that markets products mainly based on the crop biodiversity of the Andes of Peru. It has the HACCP quality assurance system, its own environmental management system, an ecological experimental center and an Andean botanical garden (qolcanpata). The operation has been forming an economic chain that involves about 300 people. Links of it are: families of small farmers in the region, who are directly benefited by selling their production to the company at a fair price ensuring sustenance for their family. Kuski is already 25 years in the market by applying this type of social strategies. This is a clear example of how CSR can be successfully executed regardless of the size of the organization.
As we could notice with the case of Kuski, this valorization effect could also be achieved by SMEs, since, although they have a much lower infrastructure and economic backup than those mentioned in the examples, they can also apply CSR policies that aligned with their business strategy they make them committed and sustainable organizations in time.
Therefore, when applying social responsibility policies, SMEs see their institutional image valued, since, on the one hand, before their collaborators they are projected as worried employers, not only in their work performance, but also for their well -being as a person, this They achieve it through better personnel management that prioritizes a more human treatment that guarantees a healthy and reciprocal relationship of mutual benefit between employee and employer. And on the other hand, before society they are seen as an organization, although small, but noble, which deserves to be supported through the consumption of its products, which in itself is a great incentive for SMEs to continue along the way of the CSR.