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The empowerment of women in society
Throughout history, the role that women play in the different communicative contexts has been guided by stereotypes that have a patriarchal and macho start. From ancient times the man was considered a superior being who had the mission of bringing food home and supporting the family, while the woman assumed a role of mother and housewife. At present, as indicated by Castillo 2012 cited by Gómez Ramirez.
Traditionally, the position of the woman represented in the different mass media, has been the manipulation of the female image imposed by a patriarchal culture that puts a series of prejudices in the social imaginary with a traditional conception of this, leaving sequelae of stereotypesand erroneous models of the condition of women in the spectator
The empowerment of women arises from the 60s. In the different feminist movements from 1985, the "power" of women makes it an influence on self – esteem, trust emphasizing different spaces such as economic, political, legal, social and cultural (cinema (cinema) (cinema).
Martín 2008, cited in Gómez Ramirez. “In the magazine Questions, he affirms that in the decades of the 60s and 70to the revolutionary spirit that revived at that time the feminist movements that arose there. The film producers assumed a purely feminist position and embodied it in their productions, which were often oriented to the documentary genre, leaving the woman behind as a sexual, plastic, submissive and weak object, which only finds satisfaction with the male presence thatrescue her and then start talking about cinema woman ".
In the magazine of the University of Lima. (2017) “Rossana Díaz Cost. Any woman who wants to make films in Peru will cost twice as much effort than a man ".
Vergara also indicates that “the films put different looks of Peruvian society and their relationship with the country’s history, one could suggest that they also allude to the political country of the two thousand, the films remind us of strange moments that lived that livedContemporary Peru and therefore helps attest to the blind segments that constitute Peruvian society ”.
Bedoya mentions that “Peruvian cinema production has increased in recent years. 15 years ago about 6 or 7 films were made a year and currently 40 are produced. The productions of the films have varied because they are sponsored by different brands and include marketing and also the films are set in different scenarios of parallel festivals and rooms ”, despite this for Bedoya there is no film industry since the different positions inScene does not have the necessary and stable economic budget to face quality scenes unlike industries such as Hollywood or Bollywood
In recent years, the spectators’ assistance doubled from 17 to 33 million where three Peruvian films that were successful in ticket off! and "the gospel of the flesh". The first shows a moment of the life of the Peruvian settler at a stage that the kingdom fear and hopelessness. The second directed by Ricardo Maldonado, who took more than three million people to the cinema with the history of individual overcoming and that despite adverse conditions, individual ingenuity is the asset to pay your dreams. , The third setting is a fiction by Eduardo Mendoza, which deals with the social fabric that welcomes the homeless individuals.
In the last two years, different social films emerged, some of them are "crowded single" and "do not tell me a single", which put the woman as the protagonist of the story, the first film starring Gisela Ponce de León,who plays a young woman who has ended a very long sentimental relationship and now overwhelm because she thinks that her life only revolved around her ex -partner. Captivated the Peruvian public and led to more than 502,800 spectators during their stay in the national rooms. It was so much the success that Netflix decided to open the doors and is now available on the streaming platform. And the second film perhaps one of the great surprises of the year, since with the interpretations of the national actress Patricia Barreto and the Mexican Angélica Aragón managed to be located in the third place on the list with 868,482 spectators during their stay in the rooms of Peru. The film tells the story of a woman pressured by her family and society to have a couple, so that she does not stay alone and "that the train passes her";This film broke the schemes of the blue Prince, and with a large dose of humor, sought to face urban myths.