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The Business Plan for a New Food Franchise in New York This paper gives a business plan for starting up a new food franchise in any city in the United States. Particularly, the paper will focus on The Deli Meal Restaurant –a new food joint that is started in New York City. The primary source of data used in drawing up the plan comes from the interviews conducted on customers and survey of the market. In addition to that, the plan includes an extensive analysis of the market, which prompted the business owner to start up a food franchise in New York City. Included in the paper is a set of in-depth conversations with three potential customers whose ideas become the focal point of this plan. In general, this article strives to give the insights of customer demands, price sensitivity, possible objections, and preconceptions, among other factors that influence the operation of a new business. The last part of the paper is an appendix, which also includes a detailed summary of the customer interviews. Keywords: The Deli Meal Restaurant, New York City, business plan, food franchise, potential customer interview Executive Summary The operations of starting a new food franchise - The Deli Meal Café -in New York City comprises of 10 parts, which this paper will examine to give a detailed outline of how one can start up a food franchise in New York City. Although most ideas in this business plan are based on an entrepreneurial point of view, reflecting the perceived need or want, the same vision will also reflect the market opportunity. The primary source of the data used in the paper comes from detailed with three potential customers (Grace, Maggie, and Nick), all of which are
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