Strategic leadership within the company
One of the most important resources within any organization, beyond the financial resource, is the human resource, (Sisternas, 2018). The axis of organizational achievements hangs on the work carried out by each of those who compose it, without compliance with its obligations, it is very difficult for the organization to grow. Changes in environments and how these affect the development of a company have propelled that the leaders who direct them are more alienated and focused on human capital;Being the element of communication, a vital one for the achievement of goals. Business communication is the basis for issuing information about the processes in terms of the objectives and goals of the organization, and what is the strategic map for the fulfillment of them. According to Guzmán, it is prevailing that organizations have leaders with a strategic focus, which issue messages correctly and above all, that they influence or drive consistently for the achievement of the vision and mission of the company. This is why strategic leadership is directly linked to business communication.
But what is business communication? Castillero (s.F.) It emphasizes that business communication is the set of processes that an organization performs with the purpose of issuing information, from the internal context between various areas or departments of the company and in the external context, towards the market. In addition, this process is not unilateral but bilateral, since an issuer and a receiver are required. This is projected from a strategic perspective, where the position of the company is established and where it aspires to arrive, based on strategic planning where it involves everything that surrounds the company and the situations it faces, says Guzmán. Castillero (s.F.) establishes that business communication is one of the determining elements in the planning process in a company which seeks the sustainability and profitability of the same. The process of good business communication promotes that members who make up a company can remain motivated and that their actions can be recognized, minimizing uncertainty among employees and leaders of the organization. A healthy communication favors interaction and improvement in the work environment that results in greater productivity and being more efficient in any possible situation, that is why the importance of strategic leadership.
The strategic leadership article: necessary skills of the Universia portal, reviews that strategic leadership refers to the ability of executive personnel to communicate the strategic vision of the company, motivates and persuading others to align that vision. Two attributes that can be awarded to strategic leadership are the following;The opportunity to influence the human resource that composes the organization and thus be able to make organizational changes based on vision. Another attribute is strategic productivity, developing a work environment where employees visualize the needs of the company from the perspective of their roles. On the other hand, strategic leaders promote members to proceed with their own ideas. Strategic leadership must ensure that communication is efficient, developing effective channels that enhance the transmission of information through their actions, causing media and working to minimize uncertainty in relation to what is requested and expected within thebusiness.
Strategic leadership seeks that organizations be efficient influencing the internal context of the company for the fulfillment of the established objectives being the business communication important part for this, (Londoño, 2018). This type of leadership has to start from a broad context where the ability to visualize the company from the perspective of others permeates, building relations from the members of the organization, consumers and suppliers. Relationship construction is based on healthy and effective communication. The success of compliance with short and long -term objectives that seeks the growth and transformation of a company must be directed by a strategic leader who has great knowledge of organizational culture. This leader must carry out a planning process that decision -making is consistent with the organizational structure, but according to Molina, the implementation of the strategies and that are successfully based on four aspects;
- Define short and long term objectives.
- Effectively communicate business goals
- Control the implementation of these goals.
- Determine how these objectives can be evaluated, measured, modified to repeat the process.
These aspects solidify the importance of business communication in the fields of leadership for the success of the company. The challenges faced by companies and/or organizations every day are more increased, that is why the importance of being directed by leaders who recognize the importance of effective communication. The leader must be focused on integrating all the people involved in business development through the issuance of information and responsibility that such information is received in the right way, avoiding incorrect interpretations.
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