Steve Jobs’S True Leadership Lessons

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Steve Jobs’s true leadership lessons

 "Those who are crazy enough to believe that they can change the world are the ones who in the end achieve it" – Steve Jobs Confund Apple in a place that we would suspect: a garage! In 1976, after what we could catalog as a failure, because he was expelled from his university and was on the edge of ruin. However, his impetuous spirit did not love himself with such chaos and got that today be recognized as one of the greatest innovatives in history, Steve Jobs had a great idea: to bring an artist philosophy to technology to technology.

Steve Jobs had a secret: surrounding himself with a valuable team, formed not only by his collaborators and colleagues, but also by his wife and children;They all constituted what many leaders know as synergy, remember that success is the sum of small efforts. He was looking for talented people from any profession and gave them a chance to shine in a collaborative environment where innovation could arise, Jobs mentioned: “Wait the best of your collaborators, wait for yourself and always consider new forms. Think different".

A company can be seen as a family that must be inspired to create revolutionary things. Jobs had a closely united family, directed by his firmness and loyalty. He mentioned that he had learned during his life that if "you have good people it is not necessaryThe most revolutionary throughout history.

Something essential is knowing how to communicate with others, being the most effective way: a face -to -face communication with collaborators, customers and family members, although we live in a digital and technological age, a good way is to encourage meetingsSpontaneous where there is exchange of ideas, so Jobs detest the meetings with slide presentations, said it was a way not to think and excuse for those who do not know what to talk about;For him it was important to send him the message of him, taking care of a perfect lighting to the anecdotes he would report in a meeting.

I don’t know how to be only the first, but to innovate;to worry about future risks. "If we do not cannibalize ourselves, others will do it" – our main competitor is ourselves, then it means that our mission is to overcome our own expectations. Letting your products reflect the minds that created them will affect how customers will feel when they buy it, something that Jobs fully understood because, although Apple products are more expensive, they show the freedom to analyze how it interacts with the product.

"Deciding what we will do is as important as deciding what to do", it gives us lights that as important as planning the future is to think about today, focusing on key points as Jobs recommended it endorsed in its extensive experience;then avoiding annoying distractions that moves us away from the objective to which our business points. Simplicity and improvement are the pillars of the products developed by Steve Jobs, these being the sum of many different skills and the extension of their identity.

"Customers do not know what they want until they are shown," we must perfect our sense of empathy (an intimate intuition about the desires of our clients), based on the accumulated wisdom of experience. This leads us to internalize another advice that left us the genius of Jobs: "When you do something for yourself, you don’tinnovation. People generate a perception based on what they see and feel;This is a kind of ritual prior to product enjoyment.

Many times it is good to "press the pause button" when we feel that the development of a product does not "love", remember that as Jobs mentioned: "True artists sign their work". We must not be afraid that during this pause it is possible to restart the way as he did with his team in the development of several products that were redefined even being in a final process;These details are those that made many branded Jobs as uncompromising, however, today we can show the results of this "hard leader".

"Keep hungry, stay crazy". One of the best tips that Jobs left us, a rebel with artistic talent in every aspect. Jobs was still a hippie and a hacker, "a madman" capable of connecting the humanities with science, creativity with technology, art with engineering. He managed to connect unthinkable elements and achieved it with an intuitive sense of business strategy, something fundamental to whom we want to grow in our business, passionate and revolutionize the world as Jobs did it. 

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