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Strategic Management Assessment Name Institution Date Strategic Management Assessment Public relations had proven to be a vital part of maintaining the image of an organization as well as passing the right message to investors, consumers and the public. When a company gives the right perception, they can improve sales which then improve the bottom line of the company (Savitz 2013). The public relation experts team up with the top officials of the organization and decide how they want to be projected to the public. This is done by focusing on the right message to portray to the public then deciding the best ways to broadcast that message. The public relations professionals are responsible for talking to the media, arranging interviews and informing reporters on the events and achievements of a company (Smith 2013). Consequently, the public relations team is in charge of ensuring that an organizations social media is run effectively by managing the account and monitoring comments from subscribers as a way of curbing ant issues beforehand. Sometimes, organizations will find themselves in negative situations that leave their public image damaged and it is usually up to the public relations to communicate and formulate the best strategies to help recover the image. Notably, an organization will have a public relations department or outsource their needs since the public relations services are significant for retaining the image of a business. One of the organizations with the best public relations is Coca-Cola Company. Over the years the company has been able to relate to their consumers as well as include them in their promotions. One of the successful public
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