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A critique of Southwest Airlines on its business strategy and its approach to HRM Student’s Name Institution affiliation Introduction Southwest Airlines is an American company based on the low-cost model and founded by Herb Kelleher, John Parker and Rollin King. The founders came up with this development after experiencing inconveniences and other expenses on traveling from the cities of Houston, Dallas, and San Antonio. The company has incorporated many frameworks in its strategic management program so as to boost its overall performance in the highly competitive market. Its HRM department has always made various changes in the leadership positions and other employee positions so as to enable it to achieve its overall goal of profit maximization. In the recent past, the company developed a strategy to minimize its competition with large-scale airlines in flying international routes through focusing on domestic trips. Thus, this has enabled it to acquire a larger market share as it concentrates on its niche and targeted customers. Therefore, this paper shall critique Southwest Airlines’ business strategy and the approach it holds in the Human resource management department. Cost Conscious Strategy The company has employed a cost consciousness strategy to lower its costs and increase productivity and the overall quality. It aims at providing quality customer service and a stable environment through low fares to the clients. Therefore, this has made it search for suppliers who depict similar effort and look internally to advance their practices and amenity, and who are willing to employ cost savings techniques to their partners (Johnson & Hall, 2009).