Social media as instruments
First, we must know that the media are instruments and tools that all societies currently use and have the function of communicating and informing the population in a massive way.
The media play a central role today. In general, they have the ability to influence a population too. In addition, in most cases, many means to put a character that is well known / famous and that tells the acceptance of the people, this to encourage that they see it and that they follow or approve everything that exposes.
Speaking of Mexico, a large amount of money that is destined for advertising and the media goes directly for television chains. It has high levels of approval television in Mexico, in total 75% of Mexican inhabitants find out about problems and situations through this medium, therefore, it has become the most used and most effective way to disseminateinformation. Another factor that makes TV a large informative center is that 90% have a television, that is, it goes from the most vulnerable classes to the most privileged. Other means of communication is the radio and newspaper that are in 2nd place of source of information, approximately two out of five Mexicans are informed by this means.
A perfect example of manipulation and control that the media in Mexico have are huge discount programs or those that promise you prizes, causing you to call a number and you can get something. People are deceived and the worst thing is that many people continue to consume these programs with the hope of one day to obtain a product or permit.
The main purpose of the media is to report communicating, educating, but there are many others that are dedicated to entertaining and promoting content such as: violence, machismo, homophobia, sex, etc. Because unfortunately "that’s what sells".
A current problem that presents communication in Mexico is media competition, where each communication company continues to improve its content. All Mexicans know TV Azteca and Televisa, to be more exact 97% know their existence and for many years they controlled the information. Both have a large number of viewers and usually compete to get more audience. However, things have changed. Before it was common and culturally normal and everyday to see gossip programs, novels at food time, cartoons before going to school, etc. And although in many families this remains routine, a large part of the Mexican population (especially children and adolescents) no longer consumes any open television program. A few years ago, most children knew channel 5, and see all their programs. Currently, new generations not only do not see channel 5, they don’t even know it. Now they are very familiar and accustomed to watching their programs through platforms such as Netflix or on YouTube, in addition to increasingly pay attention to television, and usually use devices such as cell phones, tablets or laptops. As you can see, it is evident that the way of living and the way in which children grow is evolving, as well as the development of the media in Mexico and all thanks to technology and innovation.
Another aspect that is changing in Mexico is journalism. As already mentioned, everything is now digitized and you can find everything on the web. Printed media are gradually replaced and replaced by digital journalism and probably in the not too distant future, they will disappear. The problem of digital media in general is that many Mexicans do not have comforts such as the Internet because they cannot pay this service, and have other priorities such as food or water.
The media are also key points for politics in Mexico. So that in the country there is a true democracy, a society conscious and prepared to influence the decisions and the course of Mexico, it is necessary to inform us and know how it is being acting and what measures are those taken by the government to solveThe problems. It is the media that have to have the responsibility of giving true and real information. But it is not a secret that although many media want to expose the reality of things, the government has been responsible for repressing freedom of expression and tends to control the media through censorship.
Mexico has been responsible for being shameless on this issue, the amount of corruption and murky businesses that exist behind the media is enormous, everything moves around money and certain elites or families that profit from information with the information. In 2019, Mexico was listed by the committee for the protection of journalists as one of the countries of the world with more journalists killed by their work.
But we can’t blame television stations and radio programs, Internet pages, Links, YouTube videos. As spectators or consumers of all the information necessary to have critical thinking about everything that is published, or it is said. It is important to learn to investigate and look. For that reason the media have become a good business, since with anything that spreads, people believe it.
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