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Personal statement Marketing refers to the intermediary function between the development of products and services and eventual sales with regards to the demands of the consumers. There are some skills and attributes that one should possess including business acumen, marketing analytical and leadership skills for one to be a successful marketer. In this personal statement, I will focus on these skills that I have acquired both from school and work environment and the role they have played in enhancing my marketing profession. During my education at Pepperdine University majoring in business administration, I had an opportunity to work at Progression Athletic International (PAI) a non-governmental organization that focuses on positively impacting the youth who are faced with societal and life risks through sports, as a volunteer consultant. The experience helped to enhance my business acumen skills. I was privileged to work closely with the firm’s CEO by helping him to go through the various reports from different departments. One of my duties involved analyzing the reports, and in case the required targets were not met, identify some of the reasons for this. The job subjected me to critical thinking sharpening my ability to look at situations more keenly with intent to come up with solutions that would yield positive results. Upon analysis and observation, I identified that lack of a proper job distribution system among management and a work ethics were among the leading causes of the poor performance experienced by the firm. I assisted the CEO in formulating strategies that would help improve the performance of the firm. The strategies included defining all
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