Online sales and web pages
Introduction
Having an online page increases the competitive advantage of the business because before the public it will be shown as a business that is up to date with new technologies and innovates by its customers. Open a virtual business is cheaper than a physical store;as well as promoting or advertising products online is more accessible. This scenario allows products and services to have a much lower price on the online channel than in the physicist. That is why you can perform a better marketing to increase sales, web online store.
Developing
A virtual page can provide the business with information on the most seen or best -selling products, the age range of customers, the area where they come (if they are from Lima or Provinces), among other things. In addition, the online channel allows to generate surveys or polls to learn more about the public or request that their contact data enter if they request more information either for raffles or discounts assigned to customers for being frequent consumers.
Knowing more about customers, you can customize the Internet Purchase Experience. The business can, for example, survey its customers regarding their shopping experience, location, or preferences. You can also customize the products when sale. Peruvian consumption habits are constantly evolving and with them great advantages. However, there are several factors that bring certain disadvantages about the sale online that affects the liquidity of merchants and influences the demand for products.
Nuño explains that this can leadof buyers that can exist when acquiring certain products. The intangibility of the purchase generates a problem, since today there are many consumers who choose to go to physical sales establishments, either to see the product, touch it, try it, etc.
The after -sales service can be complicated, since when a consumer acquires a product in poor condition or defective while being in the physical sales establishment it only has to go there to change the product (it is almost immediate). Unlike the sale online, that when a product is defective, this must be forwarded, including the additional costs that could be generated if it is sent by some means of transport also taking into consideration the time in which the product could arrive.
While in the physical establishment the quality or service does influence, on the Internet, most consumers are usually guided by pricing. Within a physical store, the so -called "impulsive sales" are more frequent, however in the sale online people consider the option to buy or not the product. Online purchases are not immediate, which makes the customer lose interest in acquiring a product. People prefer not to give their data on bank accounts.
The prestige of an online store is important to obtain customers and, above all, keep them. During 2018 the GFK page, in the long -lived products section, increased 49%, managing to place in 2 places throughout Latin America. However, despite having obtained this increase there are various reasons for fear in customers for online sales, such as: distrust in the delivery of their products, fear of the misuse of customer personal information, preference for going toA physical store, preference to see the product in person, management.
conclusion
As can be seen there are inconvenience when starting a business online that makes it not feasible at the time of its sale, since it would not generate the same profits as a sale in a physical way or not even to exceed the income ofA physical store, chicoma. The disadvantages presented generate a lower incentive in merchants to open in a sales merchant online, LinkedIn.
Therefore, in this essay we will discover through the survey if the merchants of the Mega Center market in Imperial-Cañete is being feasible the sale online or the physical and/or face-to-face sale, if both have the same profitability in front of this pandemic,In addition, whether or not his expenses of 100%merchants are being covered, since this allows the negotiator to cover their basic and necessary needs to survive in front of this pandemic.
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