NCT: The boyband of the future
Introduction
By revealing last August 2019 to the supergroup, Superm, with idols of their most famous boybands as members and present them under the motto of the Avengers of the KPOP, Lee Soo Man put heads to the music industry of the entire world. This by presenting ourselves to the first collaborative group in history that in addition to gathering three generations of fans in a single Fandom, also have a specific country as a target market, United States. Show this when he went on the market of the Hand of Capital Records, and to make his own debut in Californian lands.
Same that has had as reference to the NCT itself (New Culture Technology), and of which Taeyong, Mark, Ten and Lucas are also part. Project that once served as the most ambitious and innovative project until the arrival of Superm. That is why we present several reasons why you can’t miss a group like NCT, if you still don’t know them. Prepared?
Developing
With an extremely ambitious concept, that’s how NCT reached the market. That is, the idea of a mass group of 21 members, for the moment, and with four subunits carrying out activities for different regions of the world is something that should not be overlooked. Concept in which group members move as if it were a football game. Being able to add at any time some member, rotate them among their subunits and even remove them. Fact that for many is complicated to understand, but that has worked locally for groups such as the Japanese GirlBand Morning Musume and even tried to do this at some point with the Superjunior himself.
However, it is not like the rest of the SM Entertainment groups or those that make up the KPOP, since even its name entails a whole brand behind: Culture Technology (CT). Concept coined to the founder of the company, Lee Soo Man, and who has served as a strategy since I included the first foreign idol in the KPOP to the Superjunior ranks and the first subunit of the industry with Superjunior M. And then take shape by making the idea known at a presentation at Stanford University in 2011.
So one of the focal points of CT is precisely its location method. In other words, SM Entertainment designated behavior rules for its employees in the different countries of Asia, from the greetings of their artists on stage to what type of camera angle they must have musical videos. All this for a single purpose: to look the most familiar to your foreign audience to be identifiable, but foreign enough to be interesting.
On the other hand, the method of including foreign members in the ranks of the groups began to emerge more strong-M. But without a doubt with NCT they have led to this strategy to the maximum, this having already been successfully tried with their predecessors. As well as being literally the New Culture Technology, since they did not limit their contents to Korea or China, but took them to a panorama, without borders, to the rest of the world.
Music for all tastes
In spite of the surprise that could produce a project of the size of NCT, what most captive is its westernized aesthetics and its interesting mixture of sounds. Which range from the characteristic, hip hop and R&B that flood the kpop, to pop and rap and even more modern rhythms such as the trap;With the plus of having members with a wide variety of nationalities from the Korean, China, and Japanese, to the American and Canadian.
Reason for more to enter each of its subunits in which charisms and different profiles with each of its members are shown:
- NCT 127
In your case, NCT 127 could be described as the local version of this megaproject, since in its name, 127, it takes the length of Seoul. Which although they sing mainly in Korean and were designed for a local audience, have also made promotions in the Japanese and English language. This subunit debuted with Taeyong, Taeil, Jaehyun, Mark, Yuta, Winwin and Haechan in their ranks with the mini NCT album #127 (2016), from which the song Fire Truck is released. Whose fusion of genres such as hip hop, trap and Moombahton brought them to the World Billboard World Albums Charts list.
However, with the passage of time several more members joined, Johny, Doyoung and Jungwoo, continuing with his good run of successes. Including its first regular-irregular album (2018), which included the English version of the main song: regular. Same that appeared between the Billboard 200 list and allowed them to appear in the Jimmy Kimmel Live program!.
- NCT u
On the other hand, NCT U is a subunit more than special for the rotation between its members. In other words, they do not have a fixed formation to the point that even none of their songs has the same line up, making diversity part its essence. NCT U debuted on April 9, 2016 with the single The 7th Sense, for the next day to release another single entitled Without You, having Mark, Ten, Taeyong, Jaehyun, Doyoung and Tae II among their ranks.
However, being a group with rotations of members in each comeback their ranks change, which makes each track even more interesting for the different nuances of voices that accompany them. What has done songs like Boss (2018), Baby Don’t Stop (2018), Yestoday (2018), among others, an entire musical adventure.
- NCT Dream
This unit, meanwhile, could be considered as a kind of professional practices of younger members, between 15 and 18 years of age. And it is that those who debut in NCT Dream can remain until they fulfill the age of age to graduate from the group and move on to another subunit.
Reason why your concept is much more fun, energetic and refreshing. Factors that have demonstrated from their debut with Chewing Gum in 2016, with a concept of naughty children thus reflecting the young age of the members. But that’s not all Jeno, Haechan, Renjun, Jisung, Jaemin and Chenle have given us equally shocking songs such as My First and Last (2017), We Young (2017), We Go Up (2018), GO (2018),Boom (2019), among others.
- Wayv
Wayv is the youngest subunit of all, having debuted in January last year with his single The Vision. Which included three songs between them regular and eat back that had previously been interpreted by NCT 127, but now they would be in Chinese version. Being only Dream Launch an original ballad of subunit.
Thus, despite the excessive, and a little disappointing, relaunching of songs Ten, Lucas, Winwin and Kun, who later joined in the middle of the Xiaojun road, Yangyang and Handery, gave a solid step more to expansionGlobal of the KPOP. Demonstrating their interesting colors that would encourage anyone to sing alongside.
Fact that confirmed in their following releases such as Take Off, Moonwalk, Love Talk, among others.
conclusion
In summary, the originality in all its brand and concept, as well as its freshness and diversity of age and nationalities do an experience. So it is ultimately a group that you should add to your playlists as soon as possible and it is one more reason not to miss the Superm stop through Aztec lands this February 9.
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