Marketing strategies
Introduction
Content marketing defines advertising and marketing strategies of almost all medium and large companies today. It has become the most efficient way to have a constant presence on the Internet. In addition to very economical. As a concept, content marketing is the generation of a digital content strategy, related to the product or to the brand to market. But it is not just advertising. At least, users should not perceive it as a simple tool by which it seeks to sell something.
Developing
Content marketing seeks, in the first place, awakening sensations in people. Always understanding that it is its potential customers;The effects that will follow are curiosity, interest and need. Another objective of content marketing is to turn a brand into a medium. With all that this implies;that is: it must generate trust, empathy and respect. The public must feel identified and be certain that the information it receives is verified. Corporate company or websites blogs have to become "safe" sources.
Therefore, each note, article or announcement shared must be useful. Users must find a solution to many concerns, starting with the most elementary. Similarly, those who sail in these pages have to discover everything related to a certain topic (which is the same to products), without having to navigate or investigate in other pages. Websites that probably represent competition. From the creation of useful content, the goals to be achieved go to increase the visibility of the brand or product on the web. This is the same, not only to the greatest number of visits, also to quality.
That is, users who "consume" all the contents and who also interact within the page. Including internal navigation (to other items) and, most importantly, awakening your interest in buying. All these people must be loyal. Or what is the same, they will become frequent visitors. To do this, you have to persuade them to be part of the subscriber community (so that they receive before anyone else offers and promotions, in addition to first information) information). Once this goal has been achieved, not only will you have won a client, but also an ambassador.
Its own and authentic image is built, which also serves to make differences with competitors. Organic traffic becomes the main visitors entrance to the brand’s site, being able to do without payment links to attract users. This is an aspect that is also positively valued by Google, which in turn translates into greater visibility within the search engine. For whom? Before advancing any content marketing campaign, you have to define a key aspect. Who will be directed? While all brands have their potential client defined (or should), any digital marketing strategy must review this concept.
You have to identify the "Buyer Person". This is the fictitious representation of the ideal consumer. You must be age, sex, customs and an educational level, among other variables. Also belong to a certain social stratum, a concept that can be hateful, but very necessary. It is equally important to understand the differences between "target audience" and "Buyer Person". The first concept is less specific: ‘Men between 25 and 40 years old’. While the second must be necessary: "25 year old men". Beyond that these strategies must seek a generation of new materials frequently, "much" is not always synonymous with ‘good’´´.
conclusion
All contents must have high quality standards to pay the expected benefits. They must be well written articles, without spelling errors or grammatical failures. Easy to read, but at the same time, they offer new approaches to readers. They must also promote interaction and debates. In addition to all of the above, there is another equally important factor that cannot be set aside. This is SEO optimization, which includes an adequate selection of keywords or “Key Words”, to a correct implementation of ‘Google standards’. Constancy and patience is required to achieve the proposed goals.
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