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MARKETING PLAN- LAUNCH OF SAFEGUARD IN CUBA BY P&G By Student’s Name Name of the Course Professor Name of the University September 12, 2016 Executive summary Procter & Gamble is a company that intends to launch its product that is known as Safeguard in the Cuban market. The company has the target of gaining a larger market share in this region. Some of its main competitors have established strong roots in this country, and therefore P&G intends to outperform them and therefore gain a competitive edge in this market. This international marketing plan aims at ensuring that the company introduces a new product that will be liked and demanded more compared to competitor’s products. Safeguard which is a product of P&G will be introduced to the Cuban market. This commodity has been chosen due to its unique capability which is not present in other ordinary soaps. The soap can remove germs and enhance cleanliness and hygiene. Safeguard has been in a position to compete well in other markets, and the company is certain that it will be accepted by the Cuban customers as well. The Cuban market was chosen due to its broad customer base and also due to the internet capabilities which can allow the company sell its products well. Cuba is a country that good internet systems, good roads and other infrastructures that will allow the company to reach retailers as well as customers. The strategy to be used is to create awareness about the existence of the product. The target market is females from age eighteen to sixty years. The channels that will be used include social media and website
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