Marketing definition
Introduction
Marketing is a strategic process of organizations that goes beyond advertising, since they use all the tools to promote a product and service generating very close relationships between the client and the company that provide services.
Philip Kotler defined marketing as marketing involves administerValue with another defining that silk is based on human needs for us to understand the needs of the consumer marketing uses the hierarchy of open Maslow needs
Developing
Digital marketing is to bring to digital media the concepts of traditional marketing with the most commonDigital programs to be able to sell services or products today digital marketing is the most used by companies because the consumer seeks in the midst of so many possibilities the best options and guides a lot of product comments so is where digital marketing is usedmore because it makes the product recommended from mouth to mouth therefore the most requested if the comments are positive, offering closer to the customer with the consumer.
According to Dave Chanffey, digital marketing was defined as achieving marketing objectives through the application of technologies
Highlighting that the most important thing to be able to do a good digital marketing is the use of technologies in the online world, including a series of platforms such as web pages social networks relating the product to customer search engines innovating day by day to day.
Digital Marketing Strategies
- Identification which is used to publicize the needs and wishes of our clients
- Anticipation have a channel in which customers can access information and make purchases
- Satisfaction This is key for digital marketing to be successful, since this will help the other customers have confidence to use the brand
- Marketing is one of the digital marketing strategies is that it must be there in line with the business, they announce the priorities and initiatives of this
- Have clear objectives
- Support customers with the purchases they do guiding them the means of payment and answering the questions
- Adequately manage the website or platform
- Always interacting with the target audience showing the brand’s values
Digital marketing benefits:
- Greater direct sales because search engines achieve greater functionality and direct the client to what they are looking for
- A better promotion of things that is sold, since you can exhibit everything
- New customers
Digital marketing seeks to achieve specific objectives causing its brand to be better positioned and greater than economic performance for this uses a plan which is:
It establishes a strategic framework: this is very important because they are one because they are rules that will serve the company to face certain negative situations in a positive way and serves as a guide not to forget the objectives and goals proposed by the company
Analyze the context: for this we must be clear where we are developing the functions we are providing and the activity will also help us to face challenges and take actions especially in your potential client to provide messages in the most successful way.
Determine the objectives: once we analyze the context, general and specific objectives have to be established, which will help us achieve the goal proposed by the company also help us analyze what are the main needs of our company and determine the digital environment forThe satisfaction of your needs
conclusion
To propose the digital strategy This is essential because this will depend on the results we obtain, since it will tell me whether or not to meet the objectives proposed in this step, you must see if the style and the form of communication
Analyze and measures this strategy is used to measure every action that will be implemented and knowing the results, since the digital medium offers the possibility of measuring the views the comments the likes and reactions of your advertising also to see how much it reached and this and thisIt will help you to improve in your next advertising campaigns
Leave feedback