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Table of Contents TOC o "1-3" h z u 1.Introduction PAGEREF _Toc470424134 h 32.Apple’s Market Segmentation Strategies for iPhone PAGEREF _Toc470424135 h 32.1Demographic Segmentation PAGEREF _Toc470424136 h 42.2Behavioural Segmentation PAGEREF _Toc470424137 h 52.3Geographic Segmentation PAGEREF _Toc470424138 h 62.4Psychographic Segmentation PAGEREF _Toc470424139 h 63.Implementation of the 4P’s marketing practice for the iPhone range PAGEREF _Toc470424140 h 74.Forces in the Market Environment Affecting Apple in Qatar PAGEREF _Toc470424141 h 114.1Political and Legal Factors PAGEREF _Toc470424142 h 124.2Economic Factors PAGEREF _Toc470424143 h 134.3Socio-Cultural Factors PAGEREF _Toc470424144 h 144.4Technological Factors PAGEREF _Toc470424145 h 144.5Environmental Factors PAGEREF _Toc470424146 h 155.Conclusion PAGEREF _Toc470424147 h 15References PAGEREF _Toc470424148 h 16 IntroductionApple Inc. is a leading electronics manufacturing and software company based in California, USA. The company manufactures a wide range of computing devices such as personal computers, tablets, smartphones and other hand-held digital devices for personal and business use. Some of the most popular brands associated with Apple include iPhone, MacBook, iPad, iTunes, and iPod. The company also develops software programs such as the iOS operating system for its products. Across the world, Apple is very popular because of its high-quality products combining various technological innovations to offer practical solutions to consumers’ needs. Apple's mission is to bring the most captivating personal computing experience to consumers, professionals, students and educators around the world through the
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