Marketing and Political Communication
Introduction
Policy in marketing is a systematic process that includes theory, models, management, practices and applied communication for the development of strategies in which it benefits political groups, candidates, governments, companies to achieve understanding in the business field, electoral. Communication is a mode of interaction in which ideas are exchanged, significant messages in everyday life, in politics the purpose of communication is of strategic development in which they intend to achieve a forceful success, through the realization of plans.
Developing
Its purpose is to influence the thoughts, opinions of people, by disseminating an ideology through mass media, managing to reach a large number of people. This type of marketing is not only based on promotions to a applicant for the electoral field, it helps to identify what the needs are, since they are changing when the years pass, by using methods, which will help determine and establish proposals thatmanage to benefit everyone.
Political marketing aims to ensure that politics is more attached to citizens so that it has more participation, in management and decision -making and that these are known with clarity and precise. This type of marketing generates many benefits: such as the recognition of needs, conclusions through results obtained from statistical studies, opinions of people, rain of ideas, increase citizens’ participations, participation in decision making. There are currently main elements of political marketing.
Electoral quantitative and qualitative research, the qualitative consists of data collection, it is not necessarily aimed at knowing the behavior of consumers, it is sought to determine what is the reason for these behaviors in the face of a certain event. In quantitative research, data obtained from research carried out using statistical methods, data collection programs, study groups, study groups are collected. Campaigns that need professional help in political issues: for this type of work, consultants are used, they are responsible for showing the essence of the political group for which they work.
The design, development and execution of strategies, these are developed especially for electoral campaigns, it is these moments political organizations increase their participations. In between the strategies that are needed to develop good communication are time to develop strategies with a determined time to gain popularity, it is useless to apply activities a few months before elections. You must have a clear vision of the strategies that will be applied in the medium and long term, generate content, investigate the target audience before developing the contents, which are attractive and easy to retain, such as videos.
Have tools such as blog in which content can be disseminated, offer courses, conferences, activities so that people can inform and educate about political organization. Marketing policy is subdivided: in strategic political marketing characterized by a set of procedures in which they determine the needs of the target audience and the proposals of solutions are announced and because they differ from the competition, those who are going to direct each other are establishedactivity, ideologies and ensures what will differentiate from the other political parties.
conclusion
While the electoral marketing organizations are carried out for each of the candidates, presenting their proposals thus giving specific information to those who will have the ability to choose a representative this market is made up of people who have a degree of affection for acandidate, those who know the applicant, but do not support their ideas and the undecided. While government marketing are the activities that are carried out once a political party has won with the purpose of fulfilling the promises.
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