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Marketing has always appealed to me as one of the vital department within any kind of business. My long term experience in the marketing industry had opened my eyes to the importance of marketing for various companies whether small, medium companies or even a blue chip company. I believe that pursuing M.S. in Marketing Analytics in Illinois Institute of Technology would challenge my creativity in marketing and also test my theoretical skills. The journey of my career has been largely motivated by the passion that I have for most aspects of marketing. It is the passion that I have for marketing that has made me overcome numerous obstacles and which has lit the path of my career. I have always been fascinated by the fact that our lives are surrounded by marketing whether it is at work, at the supermarket or even in our leisure time. As much as I have had great experience in the field of marketing, my desire is to do even better. Investigating the market research and analyzing the data is has been my main responsibility to accomplish my daily goals. For instance, providing the market information, evaluating the publishing cost of products in various regions, balancing the return on investment and clients’ scales are the main aspects for me to analyze the marketing information of online gaming market in an accurate way. My desire to pursue this course has also been supported by my understanding of basic analysis of fundamental business data. I am eager to attain more knowledge of Marketing Analytics in order to improve my capability of analysis and forecasting of the business tendency by pursuing my graduate study. I believe that this study is likely to improve my merits
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