Loyalty of the Toyota company
Introduction
We know that the success of a good marketing campaign goes hand in hand with the type of behavior that the consumer has towards said product and how effective this is to meet their needs. The relationship between value, satisfaction, profitability and loyalty of a company’s customers is achieved, offering a quality and durability product, to achieve a high sales and that this goes together with consumer satisfaction. Taking into consideration that customer loyalty refers to a consumer already had the opportunity to use another product and return to it instead of its competition. We could say that Toyota is a clear example of the loyalty shown by its consumers, since it is a car manufacturer, which despite being a Japanese company has managed to become the most prestigious car manufacturer in the United States and other places.
Developing
The main purpose of this writing is to learn a little more about the company that leads in the car market, and as its quality and service have managed to get the loyalty of its customers. Toyota is a great example to follow for all other companies, even if they are not cars, since it has managed to be imposed as a leader among the brands of its category from its beginnings to the present. Toyota has always sought innovation by keeping with the trends of the moment and the technological advances that are presented in the market in the market. And thanks to this he has managed to stay number 1 thanks to his technology, his innovation and his elaborate, futuristic and excellent models.
Theoretical framework
Let’s start with these words from Guadarrama Tavira in 2015, client -centered companies are in a better disposition to establish strategies that provide long -term benefits. Companies seek to relate to their customers, this to have greater confidence and loyalty, thus the customer’s value effectively contributes to the company’s profitability. Philip Kotler, defines customer satisfaction as the level of mood of a person who results from comparing the perceived performance of a product or service with their high expectations. If we define what is loyalty of the client this refers, to the commitment that the consumer has with a certain brand. This when buying or using it for favorable satisfactions that it once had, or some exceptional reference of a relative or a friend.
We can say that the value of a company constitutes a set of material and human elements, which form the company with the aim of achieving the greatest satisfaction and loyalty of its consumer. For its part, the profitability of a company is to evaluate that relationship between its profits or benefits, the investment and resources that it has used to obtain them. The aforementioned elements are directly related to a consumer’s response to a product or service and the satisfaction that it may have so that its use can be a constant. We all know that a satisfied customer buy again and communicates to others his positive experience with the product, which makes it a loyal and ideal consumer. As a consequence of the technological advances applied in car models, said company has remained leader in the market, since it has designed models aimed at different generations.
Let’s take, for example, the Toyota Sion launched in 2002 as a brand aimed at young people and Toyota Prius launched in 2000 as a hybrid car, among other models that the company has launched a certain population or with a specific type of person or with a specific type of person. According to an article published by the newspaper El Nuevo Día, the company reaffirmed its commitment to the client in 2017 under the slogan Costumer First, this campaign makes it clear that its customers are and will always be their priority by providing their best products and excellent service. Nancy Novales, Vice President of Toyota de Puerto Rico, states that putting the client first is his greatest motivation to achieve economic goals. They are sure to achieve their goals, because they direct all their efforts to have a lasting relationship with their customers, since they have the best vehicles in the market. There is an article that says that the Toyota customer loyalty index obtained 71% in sales and 72% in service.
Statistics say that currently, consumers decide to buy a Toyota car thinking about the low cost they have compared to other brands, in addition to their durability. If we remember some of the promotions of that company, that you do not stay on foot because you have a Toyota or on that television advertisement where a mother had a Toyota who worshiped and had to sell, then the girl goes to college and theMama buys a toyota suv. And the young woman spends time gives to the mother the yellow toyota mime they had in childhood, with this they demonstrated to consumers that when buying they obtain durability and quality for greater satisfaction and loyalty. The detail of buying a product for simpler that seems to be contains a decision process by each customer.
conclusion
This process is divided into 5 stages: the first, recognize the problem or need, the second to initiate the search for information, then evaluate the alternatives, follow the purchase decision and for the last post purchase behavior. First, we are presented with the need to acquire a car, this due to different reasons either because the family grew, because the children go to college or because we simply want something more modern. In the second stage we enter to look for information: what models the Toyota company has to meet my needs, information regarding price, capacity, gasoline economy, which additional details offers, which offers have, the guarantee and finally the service among other informationrelevant. After obtaining all the necessary information, we sat down to evaluate the alternatives: Toyota offers me a better price, a better service, durability and the confidence of having one of the most accessible and lasting cars such as the scion, in whichThe company sold it at a lower price thus sacrificing its profit margins.
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