Learn to create a social media strategy for your brand
We all want positive and effective results in our social network management, keep reading and discover how to do it.
We have spoken on several occasions about which social networks are more effective or how to humanize a brand in them, but, how to get your campaign goals to get a certain period of time is another sack. At this point, we will respond to one of the most difficult questions a social media manager is asked during planning. What strategy should I apply? Or more specifically, how do I achieve that the planned is fulfilled?
It is here, where is one of the keywords in the intense work of digital marketing, "the strategy". Deepen more, a social media strategy is the action plan that you will execute to be able to achieve the proposed goals. You cannot reach the mountain without drawing a route, in other words, you will not be able to increase your number of followers or improve the interactions without first specifying what actions to achieve to achieve that end.
Many companies, choose random posts until we find the public most, but we tell you that this is a big mistake. Ideally, it is to perform a previous analysis of the brand in the digital field, evaluate its statistics, the online reputation of the same, among other aspects, in order to determine how to better address the corporate image before the audience, increase sales or loyaltyUsers. Regardless of what you want to achieve, marketing studies are necessary.
However, the explained above is applied more easily only in cases where the company already has accounts created, otherwise, it must be analyzed from scratch and propose a digital proposal at the rate of the corporate identity that is desired to be transmitted.
Considering all this, we will indicate the essential steps for you to precisely establish a good social media strategy and do not fail in the attempt. We assure you that it is not as complicated as some think!
Steps to follow to create a social media strategy
Obviously, you will follow these steps once you no longer know the company in its offline mode, having carried out the indispensable digital marketing plan where you analyze and understand in detail its vision, mission, values, products or services that it offers, forms of distributionand characteristics of its usual customers. Knowing this, you will have enough base to perform the following points:
1. Social Audit Media
With social media audit, you collect statistical information through various specialized tools to measure brand behavior on both the web and social networks for a certain period of time. You will total the number of visits to the web, the effectiveness of the recent Google Adwords campaigns applied, the number of followers achieved, the engagement, the amount of visits that reaches the web by RRSS, sales per click, among many other valuesthat will help you more easily define the objectives.
two. Establishes the objectives of the campaign
The objectives of the campaign respond to what do we want to achieve? O What do we want to achieve? These must be preferably raised under the smart model, that is, they must be specific, measurable, attainable, realistic and with a temporal line. In this way, you will have a more concrete idea of how to establish the strategy. An example of a smart target is: Increase the number of existing followers on Twitter by the end of the month by 50%.
3. DAFO ANALYSIS IN SOCIAL MEDIA
This is one of the most important studies. Through the DAFO matrix you will be able to detect the weaknesses and strengths of the virtual site, as well as its opportunities and threats. You will take all the data collected in the Social Media Audit and classify that information and then be able to link it to the proposed objectives.
Clarifying a little, strengths and weaknesses are the internal factors that favor or deteriorate our website or social media accounts. They are those things that we can solve with proper marketing management. For example, a strength could be that the brand has an excellent online reputation, while, a weakness, it could be that the website is not optimized.
Now, opportunities and threats are the external factors that we cannot control but we must take into account because they also affect or favor the digitally speaking brand survival. An example of opportunity would be that: competition is not doing Google Adwords campaigns, while, a threat, it would be that competitors offer their customers the sale of their products through an online store and we do not.
4. Defines the target audience
One of the essential steps is to define who we are going, but we do this, we will be aiming the marketing efforts to an audience that is perhaps the incorrect. To achieve this, you need to build your Buyers people, that is, a fictional description of the possible consumer that you buy what you offer. That’s how it is! They are customer profiles that could look for your brand. Possible people who want solutions and the idea is to position you as the ideal brand to solve them. Everything will depend on the services or products that you sell, example:
If you sell an items for babies, a serious classical bouleyrs: Pamela Rojas, 22 years old, mother first in her last months of gestation. As you will notice, you are not studying real people, you are doing characters that could surely look for you.
5. Develop the strategy
We have finally reached the last point and it is, the definition of strategies. As all the previous information is already collected, it is much simpler. These are the actions that you will carry out to meet the goal, which in turn are framed in clear objectives and oriented to a specific target. The most common strategies are those of content, SEO, corporate image or positioning. However, this will vary according to the nature of the brand and the results of its analysis.
Depending on the latter, you will see whether to open a YouTube channel, refresh the corporate design, make an exhaustive keywods selection for the blog, make live or stories on Instagram, publish ADS campaigns on Facebook or offer diverse promotions that lead to the webwould be the best. There are many things you can do but the most important thing is that you always do it based on previous analysis because, the visibility of a brand is at stake.
In case there are doubts, we will give a brief example: if the goal is to increase the environment levels, the objective would be for this levelvalue that attract the attention of the public that is Buyer for the company, offer striking promotions or even contests that encourage participation;Link all this to an interesting video strategy and considering Instagram as a network closer to users, real photos of customers could be placed sharing their experiences.
Finally, remember that once the project is launched, you must keep in constant evaluation of the results so that you observe if the strategies applied are working, if not, quickly find the reason for this and correct it. We hope to have helped you! Do not forget that we have available to you one of the best social media services in Venezuela. Always look for softcorp services.