Keys to achieve good management of virtual communities
The mission of the Community Manager and Social Media is to attract an audience, for this we bring you some keys to achieve good management of virtual communities.
With the development of the Internet, relations between organizations and their environment are renewed, designing relationship and management strategies of virtual communities.
The elements for the management of virtual communities with respect to the role of the Community Manager, is the selection of people for this activity, communication on the web and participation in social networks.
Management of virtual communities
It is an activity practiced by marketing professionals that consists in the administration of the common resources of a community. That is why it must be carried out by volunteers or collaborators. It generally designates activities for the support of communication, motivation and efficacy in the Internet linked community.
It requires skills by the manager and the use of tools such as social networks and instant messaging, among others.
What are virtual communities for?
In the first instance, the specific purpose of virtual communities is to exchange updated information around a content or axis of content that can be of any kind, that is, it can be technology, science, fanaticism, sport or literary creation among others. In this regard, the users who participate are both consumers, producers and/or replicators of the existing information.
On the other hand, it is a very useful instrument also for corporate fields, being a narrow and closer and direct contact channel with consumers, it also gives way to the organization of a community around the product and brand ( branding or loyalty). It also operates as a space for socialization and exchange of diverse nature where people of all kinds intervene, within the framework of social networks and culture 2.0.
Characteristics of virtual communities
As we know, they are responsible for organizing their members according to a specific topic. Next, we will indicate each of its characteristics:
- They include people of different origin, they can be of distant geographies, social groups, etc.
- They organize their participants around a specific topic or a specific interest, a debate is developed around different topics among them are video games, literary creation, the opportunity for romantic citations, among others.
- It should be noted that, it does not have a physical anchor in the real world, it is a digital service or website.
- It has a sense of belonging in its members as strong as in traditional communities, whether or not to lend itself to physical and face -to -face exchange.
Examples of virtual communities today
Next, we will list some examples of virtual communities today and are the following:
- Twitter: This is a social network that provides an advertisement board to be read, shared and in turn comment on news with other Internet users from anywhere in the world.
- Microsoft Community: It is a virtual forum that concentrates users of Microsoft products and provides the ability to interact with the company, in order to obtain solutions to technical problems, express opinions and recommendations, etc.
- Wikipedia: This platform goes beyond the open information it provides for the consumption of all the Internet, has a very diverse community of collaborators, both public and anonymous, that discuss around the articles, correct errors, create new, translate and allow and allow Keep the collective encyclopedic project updated.
- LETRALIA: In principle it was a website of the mass mail system (Mailing List) however, it is currently an important community of information on literary issues, texts are published, calls are disseminated, competitions are announced, among others.
- Tinder: It is a social network that operates as a community of romantic interests, it allows its users to meet new people and get in touch with it to manage appointments and establish love relationships. It also has a version specially addressed to the gay public, it is known as Grindr.
- EMULE: This is a peer-to-peer connection software (P2P) that allows its users to make data exchanges and virtual information from their own computers, as well as create joint databases to share information of greater personal interest.
KEYS FOR VIRTUAL COMMUNITY MANAGEMENT
- Comments elimination: It should not be arbitrarily since the user must inform that their action was withdrawn. That is why it is recommended to eliminate them only when it has an inappropriate language offensive.
- Know the community: carry out a study that includes age, sex, their interests and that motivates them, from the audience to which you want to reach.
- Trace short and medium term goals: after we have our audience and our clear objectives, we must give life to the community.
- It offers tools and resources: offers materials such as images, videos, messages, documents, ideas and others, to develop the positioning of people in the community.
- Share knowledge: a way to generate interest among users is to share information and knowledge.
- Observe and learn: we must not only dedicate ourselves to the others from learning from us, the network gives us a constant learning environment, we must take advantage of all experiences.
- Add and have an impact: you need to be agile and have a response capacity to gain public at high speed.
- Take care of your language: we cannot say things in any way, or make offensive comments, you can go back against us.
- Activate the community: we must be able to quickly mobilize a group of people with whom we have interacted and know well.
- Real -time communication: This tool strengthens data with the community. In this way we can send our activities to those who cannot be physically present.
- EVALUATION: Evaluate and take care of the relationships of groups and influencers.
Reaching the analysis of this group of keys to the management of virtual communities we can say that it is simply a matter of logic, that you must put together a plan that leads to achieve your goals.
In general, the management of virtual communities is currently very important, both personal and work, many of the associations for this time are specified through distance, so it is necessary to remain in constant communication. Likewise, the use of social networks in this process allows to strengthen ties and make contact between its members closer. In conclusion, it is necessary to maintain effective communication and the internet is the most feasible means to achieve it.