Influence and marketing planning in companies
Introduction
Much of the companies in the world are using marketing strategies, not all companies use a single strategy some make better than others as well as digital marketing, contents marketing, Marketing Green, etc. It is noted that 91% of companies use content marketing to position themselves in the market, while other companies opt for digital marketing, and it is pointed out that 27% of people claim that the largest leads that reach them are Social networks thus that the largest leads it brings with 45 % is Facebook, while youtube stays in the last social media ranking positions that Leads brings. In my opinion that all marketing strategies are very good and that brings a profitability for the company in its economic field for the such reasons that I will develop below.
Developing
The strategies are applied by marketing professionals with a correct application, companies must hire an expert in this area because it is one of the most important duties in the business field, which will allow a market positioning, however some companies have A difficulty when launching their product and they leave are an excuse that the application of their marketing strategy does not work for them, their mistake has not made a correct marketing application.
Marketing in recent years becomes a very important area for companies, however some of them are not investing in this area that is why they have a lower profitability, every company must have objective goals where it wants to reach in terms of Growth, that is why the growth of a company is determined by the correct use of marketing and especially investment in that area. (PANESSO, 2018) Mention. Marketing has become a fundamental element to coordinate business activities correctly through consumer orientation; This principle allows to develop an organizational strategic address that guides the company not only to sell a product or service, but rather to be attentive to offer solutions to the needs and satisfaction of the desires of the target market.
Choosing a target market is to select that needs to be met with this we can talk about content marketing which responds to the needs of customers or the target market through a blog or any other means with reliable information towards customers, so it is said that Technology also helps to sell a product is so that companies focus on it and should value these communication tools.
Social networks
The most influential of the use of strategies are social networks which usually connect with everyone, and there is an opportunity to communicate about a product to thousands of people who are also called digital marketing which makes it Sales are profitable, thought today has changed, has caused technology to attract many people around the world and without having any limit, so that the way of communicating thousands of people is through social networks, However, not everyone is equal, some of them are more influenced and these are more attached to people, therefore, seeing the most usual logic would be Facebook because this medium is more used by all people a large minority considers that they are bad but The majority uses them is therefore a company focuses on doing marketing in this medium it can also be called that they are one of the digital marketing tools.
In addition to investigations, social networks have been shown to constitute useful representations at many levels, from kinship relations to the relations of state -level organizations or as we would commonly say the case of political social networks playing a critical role in the Determination of the political agenda and the degree to which individuals or organizations reach their objectives or receive influences.
While as mentioned above that social networks are a marketing tool for all companies, Armas A communication strategy does not only have a Facebook or Perhaps a profile, it must be found to find the actions that carry out in the Social networks in order to obtain sought results, that is, the information apart from being updated must also be innovative, Internet sites must have quick and easy to use access, it must be accessible to all users who use this type social networks.
I agree with the phrase that says "today we must tell stories" of Arancibia, since in the marketing field people, the customer, the people who buy the products always have a special attachment to the products that speak or that look like more to their daily lives or with those products that through good propaganda are identified
Let’s put a small example, when we hear music and which resembles our life, or some moment that we have had reminds us of music, joy and sadness that song becomes our personal identification, the same must be generated with Market brands, let the customer identify from one or another with the product we offer and thus meet the needs of customers with digital marketing.
Digital marketing is very good for a company for the same fact that it has an advantage of having the wonderful possibility of measuring the number of viewing views applied, in this case the way in which you must use marketing is to position yourself, but on the Wed platforms, but with a correct application. According to (Yañez, 2018) . These tools do not produce results alone, but when they are strategically applied and the design of the campaigns designed carefully with clear objectives, systematically and within a marketing plan with long and aligned vision to the organization’s corporate strategy.
The Google
This tool is very favorable to do marketing and in the same way here you can also apply SEO is that in this tool the company has the opportunity to position yourself through Google and sell its products through this medium and which if you are well applied can bring good results
The organization must raise many strategies to sell their products and must also do SWOT analysis and other types of analysis that can be done the key to success are to know how to use marketing strategies and have an adequate result. (Keller, 2012) mentions. Good marketing is not accidental but is the result of careful planning and execution, using latest generation tools and techniques. It becomes both science and art as marketing specialists strive to find new creative solutions to generally complex and deep challenges of the 21st century marketing environment.
In this generation it is about being creative, in the world there are two types of people who are creative and those who do not, maybe many people were born with the wonderful opportunity to be talented and be creative, then in the business field is in taking advantage of the maximum potential for collaborators creativity and thus can contribute in order to launch a product to the market.
Apply marketing for companies must be an opportunity some of the companies consider it as an expense that the company does, but nevertheless this is what allows sales to increase in marketing is to invest for their growth of the company because without Sales there is no paradise, sales and increased customers with the key to obtaining greater utility in an organization, the company must make known what it sells and how it sells it. According to (Yañez, 2018). The person begins to know and find out about the company (brand), products or services, its competitive advantages, moving from a state of pre-support for customer leaflet.
On the other hand, customers who still do not buy the product, but nevertheless are willing to buy are called potential customers, these people must study them all their needs they want to meet, since these will be our target market, That is why segmented people are applied a correct strategy.
Therefore, with marketing customers attracts and sells, and selling you have the opportunity to grow the company and acquire more resources, that is why a company must be properly invested to be able to perform a good marketing with its viable strategies so that in this way the growth of a company can be successfully achieved.
For which marketing is defined as a viable strategy for sale in the company, because with marketing it is sold and selling is where the company grows because its only thing a company is dedicated is to offer the products, but also You must have your budget, you must know where you want.
Thus, Lazar advertising is to acquire more customers, the problem in some of the companies is that they do not draw results, which means that when you print a certain amount of flyers to be able to launch and how much is the sale has increased or that is that Keep keeping the same and so on with the result. To this can be added by launching publicities through social networks, web pages, in some cases the same companies do not know how to use technology which can be a wonderful opportunity.
In the company there is always an opportunity which is marketing this will be like our competitive advantage, it is based on us we will have what others do not have it, it will be the simple fact that we learn to invest in the right advertising. The competitive advantage will be seen in the market in the form of marketing, this will depend on the manager of how his marketing uses in order to win the competition, the form is seen as an example in the promotion of sales which attracts customers and also motivates can acquire the product.
The promotion of sales consists of activities that create in the directions so that the buyer acquires a product or adding value for the buyer or trade and also the promotion of sales can be oriented towards consumers, the intermediaries of the channels by the sales force. That is why sales promotions are important for companies because it can help you generate more consumers and therefore this means more profits for the company. The company also must meet consumers to know what kind of products you want, so it is important that managers do a deep market research.
Market research plays two key papers in the marketing system. First as part of the marketing intelligence feedback process, market research provides decision -making data on the effectiveness of the marketing mixture present and offers discernments about the necessary changes. Second, market research is the primary tool to explore new opportunities in the market. Segmentation research and new products research help identify the new more lucrative opportunities for a company.
Benefits of a good marketing
Marketing becomes great benefits and more if it is good ways to apply them, to be able to focus mainly on the consumer and know what this desires can bring great benefits for the company mainly in profits, in the market customers will find a difference With our competition, marketing serves us (Christopher, 2015) mentions. "The decision to buy or use a service reflects the activation of an underlying need in a person or an organization". Thus, when customers recognize a need, it is more likely to acquire the product customers buy because which has met their needs.
In general, consumers face a large collection of products and services that could meet a specific need, customers are formed about the value and satisfaction that various marketing offers will provide them, and buy according to them is so that We can also meet the needs with a marketing attention call, project consumers in their idea and motivate the products to be used to use technology. The integration of information systems is the technological response to a growing need for companies to form relationships with their customers in a highly competitive market, when a company uses the disgusting strategies that exists in the marketing field does not interest competition, because Your marketing will be its competitive advantage.
On the other hand, it is also very important destroying will not see where to liven human managing.
Marketing Green
This is a new strategy of doing marketing, this can be taken as a competitive advantage of a company, in the latter an environmental problem has been high according to the World Fund of Nature, it defines a commercial strategy of the Products that mostly contribute to the environmental impact, this strategy must use companies, in some occasions entrepreneurs do not realize this, apart from being a strategy it is also an obligation to fulfill this duty.
Thas we ask ourselves how the marketing Green helps that would be as a strategy, the help it gives is to communicate and positively conscientively to people many people are concerned about environmental pollution for the same reason that they live in this world, which would happen if For example, the water would end and we could not live that is why this strategy awakens people and apart from that, it is consistent with the thoughts of this generation and the company must adapt to the application of the strategy
(Cardona, 2017) mentions. This need to adapt companies to new environmental demands is facilitated from the awareness of societies, realizing that, as a result of the development of the human being, primary resources have been exploited indiscriminately, which is why companies They must be adapted to new changes that occur, apart from being change, it is a new strategy, in other words it is a new opportunity to sell more, in order to overcome sales in a company
conclusion
We can say that marketing influences companies in a positive way, this makes the company profitability, it also makes the brand known with different strategies that each company applies, the most influential is digital marketing in the modern era where It helps us to connect with many people, who should use a company, digital marketing is good to sell products through the Internet, likewise other modern strategies as well as environmental care help us communicate people and people live their experience that way we increase the profitability of the company and obtain higher income
Bibliography
- Cardona Bedoya, and. M. (2017). Green marketing and consumer . Mexico.
- Christopher, l. (2015). Marketing Service . Mexico: Pearson Education .
- Keller, p. K. (2012). Marketing direction . Mexico: Pearson.
- PANESSO, a. F. (2018). Design of a strategic marketing plan for the company Diego Panesso Catering . Pereira.
- Yañez, e. (2018). Primary digital marketing tools . Chile: E Andes .
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