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Identifying a Business Strategy to Launch a Product in an Emerging Market Overview of the Start-up Company XYZ enterprise is a start-up business that operates as a manufacturing and trading company as its type of business. The company is located in San Jose, California, the United States. The company manufactures and sells a unique product called the wrist-reader. The product acts as a wristwatch that customers wear on their wrists, yet the screen folds out to a 3x3 high-resolution LCD that can be applied as an e-book reader or to surf the Internet with an integrated Wi-Fi chip. The start-up firm still has a small workforce of 300 employees. Each employee is involved in different tasks, including the production activities, sales and marketing, supply chain, and accounting, among other organizational activities. Since its initiation, the company has achieved total annual revenue of US$300,000. Furthermore, the company was founded in 2014 by James Smith, who is also the company’s CEO. The company currently operates in the United States but would want to open up new branches in the global markets. As the company’s CEO, James Smith wishes to locate three emerging markets across the globe and selects one of the three markets to adopt its products. The three emerging markets that will be selected are the China, India, and Brazil. In regards to the production capacity, XYZ enterprise produces 100000 wrist-reader products annually in the past years. However, it has realized the highest ever yearly output of 150,000 of such products. It produces pieces as the unit type. In the U.S. market where the Enterprise currently operates, the wrist-reader is becoming highly common
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