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IBM Losing its Relative Leadership Position in IT. IBM is a multinational technology firm that has its headquarters in New York in the United States. The company has subsidiaries in over one hundred and seventy countries all over the world. The company was created in 1911 by its founder Charles Flint. The company is in the information technology, cognitive computing, and the cloud computing industry. The company specializes in the manufacture of computer hardware, software, and middleware. It also offers to host and consulting services in the areas of mainframe computers up to nanotechnology. The company also serves a research organization where it is known for generation of most patents of businesses for the past twenty-three years. Some of the company’s inventions include ATMs, magnetic stripe card, UPC barcode and many others. In spite of these successes, the company has been losing its relative position in IT to Apple and Amazon. The objective of this essay is to match IBM with Apple and Amazon to determine the change in the leadership in IT. IBM is a company that has been undergoing some transformations, and it has caused its revenues to decline since it has started to sell off its assets. This company has been investing in the cloud which is a lower margin business, and this has been a source of problems for this company since profits obtained are less compared to when the company was selling mainframes and software. Investors are beginning to worry about the future of this company. IBM's revenues have declined at a rate of 1% per annum for last decade. The company has shown a quicker decline in revenues over the recent years. The organization seems to be
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