Fruit productions in Ecuador
Introduction
Ecuador’s interest in the EU is due to the fact that consumers in these countries have high purchasing power, additionally these countries are interested in obtaining high quality products with great social responsibility. It is essential to emphasize that the EU represents 31% of world imports, being the largest worldwide;With respect to agricultural products as food represents 35% worldwide (Delegation of the European Union in Ecuador). It should not be set aside that 99.7% of Ecuador’s exportable offer have a release to enter the EU.
Developing
In the case of products with an industrialization level they have been completely benefited. This agreement has allowed diversifying the products offered, a new image has been developed in front of the EU that allows more investments to be captured as around 22000 jobs have also been generated. Ecuador’s exports are still concentrated in raw materials and semi -finished products. There were certain concerns from Ecuador, because the first years of an agreement are usually unfavorable for countries that do not have such a competitive industry.
Therefore, the national market considered the entry of European products, the more certain precautionary measures were taken. Such as the determination of certain products to which they are excluded from the release of taxes or in question with gradual reductions, etc., giving the opportunity for some sectors to improve their processes and become more competitive. These measures allow the commercial balance to reach a surplus (Andrade & Meza). Dehydrated fruits are very desired in countries that have as peculiarity the four stations, because their climate changes make them difficult to get fresh fruits throughout the year.
While, Ecuador presents a climate that does not undergo extreme changes that affect harvests. For this reason there is a continuous production without interruptions in the year, which generates that the demand for fresh and dehydrated fruits is satisfied at any time of year. Many entrepreneurs took into consideration of Ecuador for their variety of fruits, which are potential to be dehydrated, with the purpose of being exported to markets in Germany, United Kingdom, France, the Netherlands, the United States, Russia and Japan, which are countriesThey have more demand for this product.
Consumers of this type of product are characterized by having a good purchasing power. They are usually willing to pay a greater price as long as they are quality products or that offer a differentiated value. For this reason it is aimed at athletes, entrepreneurs, university students, people who carry an agitated rhythm of life and can consume it as a snack at any time of the day (Ainia). The rise of dehydrated fruits was witnessed at the beginning of the 21st century, since with the world overweight problem, people are choosing to take care of their diet more.
For this reason, dehydrated fruits begin to be sued on a larger scale, since they contain many health benefits and serve to calm the desires. Providing the opportunity to change high foods in fats, for a snack of dehydrated fruits that has no dyes or sweeteners and are totally natural. Ecuador, wanting to venture with new products has greater advantages, since it has fruits that in some cases are unique in the international market, for this reason it presents a greater variety to be able to market the rest of the world.
conclusion
Although this market is not exploited in its entirety, great increases in production that can increase revenues are provided. Types of dehydrated fruits in Ecuador The production of dehydrated fruits in Ecuador began more than 10 years ago, but in just 3 years these products have gained both national and international market. One of the reasons for their consumption is European influence, since people seek foods that are nutritious and healthy.
Leave feedback