Deceptive advertising in sugary drinks for children
In the world of consumption that we know today, advertising acts as a fundamental tool of mass communication, sometimes fulfills the role of a good child, gives smiles and produces feelings, but can also hide a dark side, so dark that it cloudyreasoning, that side is that of deception.
It is called deceptive advertising as one that transmits false information of a product which generates consumer confusion, in order to generate good profits and marketing to companies, this delivery false and inaccurate information about the characteristics of the product. It can be, quality, weight, quantity, measure, what contains etc. When the consumer sees this type of advertising, a false idea of what they are promoting either by commercials, Internet pages, magazines etc., When reality is totally different. (Izquierdo, 2018)
A very common example is that of sugary drinks for children, since it conveys that their drinks in some cases can be “lite” or in some cases they are manufactured with the “fruit pulp” what all this is false all these drinksWhat it really has is: (sucrose, high -fructose corn syrup), among which there are monosaccharides and disaccharides added to food and drinks by manufacturers, consumers and sugars naturally present in honey, syrups, fruit juicesand concentrates of fruit juices), often in large quantities, which contribute to the total energy density of the diet. The calories provided by sugary drinks have little nutritional value and may not have the same feeling of fullness offered by solid food. As a result, it can increase the total energy consumption, which in turn is associated with diseases such as gaining weight or obesity or cardiovascular diseases such as hypertension, diabetes, asthma.
In conclusion, advertising today in some cases does not fulfill the role of a good child and does not provide the tools that should be, since it promotes and sells products that are the opposite of what they are selling and a clear example is theof sugary drinks that when consuming them does not result in good health and we can have several diseases that do not do our body well or in some cases we do not like how our physique ends.
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