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Create a New Product or Idea to the Restaurant Name: Institution: Create a New Product or Idea to the Restaurant The concept of product generation is not based on a simply positioning system but also based on establishing a new menu for any bar or restaurant business. Therefore, that is why Colloquy Grog Shop can significantly benefit from establishing a new product. In the quest to generate a new idea or product, Colloquy Grog Shop should utilize enough time to identify the convenient product for their restaurant development project. In order to identify a perfect product, it is relevant to conduct an overall investigation of the direct competition posed by other restaurants and also research on trending foods and emerging lifestyle issues (Yohn, 2013). Even though the product should be unique from other competitors, it is also always significant to avoid copying an idea that has succeeded in another place. Currently, many restaurants are avoiding the concept of organic products in their menu. Therefore, it would be an advantage for Colloquy Grog Shop to go organic in its service operation. Consequently, organic products as been synonymous with a variety of nutritional benefits and many people are encouraged to eat it. For two decades, the organic food sector has overseen gradual growth (Godsey, 2010). The gradual growth of organic food demand can be associated with the increased client`s confidence in the organic product, its health and environmental effect. The concept of organic is based on vegetables, animals, and fruits raised organically and the ones that are free from added hormones, antibiotics, and genetically modified feed (Godsey, 2010).