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Corporate Social Responsibility at Coca-Cola Name: Institution: Corporate Social Responsibility at Coca-Cola Introduction Due to the growing competition in the global market, multinational companies have resorted to expanding their operations in foreign countries to ensure their continued existence. The lure of adequate skilled labor, availability of resources and favorable regulations also contributes to the move. These firms, therefore, consider corporate social responsibility in their business operations to ensure an overall positive image in the society (Cavusgil, 2016). As for the society, people expect that companies should better their standards of living by providing good infrastructure, job opportunities, health services, education and other factors that are of much necessity to man. Companies should, therefore, consider the quality of their operations and how they affect the general public. Coca-Cola Company is one of such firms. It started out as a small private enterprise managed by Dr. John Pemberton in 1886 (Pendergrast, 2013). The company produces and distributes non-alcoholic soft drinks to the global consumers. Besides, they also sell merchandise to their customers using other brands. Today, the corporation owns approximately five hundred brands that they sell to consumers that are situated in over 200 countries. Notably, the company also serves a population of 1.6 billion people on an average day (Pendergrast, 2013). This paper will, therefore, endeavor to explain unsustainable behavior in multinational corporations, sustainable activities adopted by the Coca-Cola Company and the undertakings of the Company in improving lives in developing
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