Consumer behavior in different places
Introduction
Marketing managers study consumer buying behavior to know the needs, desires and demands of the consumer with the aim of providing greater satisfaction, thus achieving an increase in sales and customer satisfaction. The motivation will depend on a pyramid or series of steps there are needs that range from the most basic to self-realization, and in order to meet a need, the previous one must meet.
Developing
Concepts on consumer buying behavior:
- Consumer behavior is described as the group of activities carried out by a person or an organization since it has a need until the time it makes the purchase and uses the product.
- Series of steps that people follow since the need is born until they acquire purchase decisions.
- Purchase period through which the consumer passes since he is aware of the need he has until he executes the purchase and acquisition decision of the product or service.
Factors that influence consumer behavior:
Cultural factors: Within this there is culture: they are the customs, values, ways of life and beliefs of a country and community;Subculture: Within a culture we can find communities with a religion, way of life or common customs, we can call this subculture;SOCIAL CLASS: It is classified in high, low or medium.
- Social factors: reference groups, family and status, these influence the behavior and attitudes of a person.
- Personal factors: within this are age, lifestyle, personality and economic situation.
- Psychological factors: personality, motivation and lifestyle.
• At the most basic levels, the human being needs to have their basic vital needs covered: eat, drink, sleep, not be cold or excessive heat. That is, the human being needs to have his "so" calm and with his basic needs covered to advance. An individual or hunger society does not dedicate his talent to philosophy or arts. Search for food.
• At the next level is security, since, if I have health problems or if my life is at risk by a natural war or catastrophe, I can only worry about solving that. It is still related to the "it" and the survival instinct.
• Subsequently there are the needs of affiliation and affection: feeling of belonging to a group, feeling loved and respected, the human being is a social being and as such needs to be accepted by others. Social networks provide a basic tool to cover this need. Here we go to a more conscious "I" even if in the background is the "it" ..
• The next level is recognition, individual (self – esteem) and that others have of me and how they manifest it. Thus, in the business world, it has been shown that, while a salary increase has a specific motivated power, once the appropriate salary is covered to satisfy the level of security that the individual requires, recognition for the well -done work requires is more motivating.
Have 1000 followers on Twitter, 500 friends on Facebook commenting on how funny my last occurrence and a blog with miles of visits, enter this section. And I think it remains the "it" that affects this level of motivation. Social or "superego" norms also force the individual to succeed, to be recognized, to be a mass leader. "Well, my son is president of…", "Well, mine, more".
• The last level is that of self-realization. At this level the person is happy doing what he does because he has an indisputable utility, a sense that fills him and he knows that everything is worth it.
Motivation according to Freud
For Sigmund Freud, the human being has unconscious motivations that condition and determine their actions and decisions. These unconscious motivations are called drives.
Freud affirms that the drive that manically moves man is libido. According to his words, libido is a drive, a pulsional energy related to all that capable of being understood under the name of love, that is, sexual love, love of the individual to himself, maternal love and filial love, love of humanityIn general, objects and abstract ideas.
Stages of the consumer purchase decision process:
- Identify the need or desire.
- Find information about which products or services satisfy that need or desire.
- Evaluate alternatives.
- Select product that best satisfies the need or desire and proceed to buy the product.
- Evaluate whether the product meets expectations.
Apply the five stages of the purchase decision process to the choice of a tourist destination for your next vacation.
- I wish: Go to the beach with my family.
- Find information: look for different beaches that I could go with my family.
- Evaluate alternatives: see what each beach offers
- Selection: Choose the best satisfied my desire and start the trip to the beach.
- After having gone, evaluate whether I met my expectations.
List of beaches:
Bayahibe beach: located in the province of La Altagracia. It has white sands, warm waves of little swell and wonder.
Beach Sosúa: located in the province of Puerto Plata, with kilometers of golden sands, calmas waters and mountain environments and lush tropical forests. It is surrounded by coral reefs, making it perfect for the practice of snorkeling and diving.
Bay of the Eagles: A Bay of the Caribbean Sea, located in the province of Pedernales, which it does is part of the Jaragua National Park. The landscapes of this bay, are composed of kilometers of virgin beaches surrounded by gigantic rocks, with white sands and transparent waters, considered among the most crystalline on the planet.
Bavaro Beach: Beach Bavaro is the most famous beach in Punta Cana, a tourist destination par excellence in the Dominican Republic, with kilometers of soft white sands, rows of coconuts and crystalline waters of tonalities blue torquesa, where to enjoy the sun and activities such as navigation,Snorkel and diving.
conclusion
The drive that basically moves man is libido. According to his words, libido is a drive, a pulsional energy related to all that capable of being understood under the name of love, that is, sexual love, love of the individual to himself, maternal love and filial love, love of humanityIn general, objects and abstract ideas.
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