Comparing the Avengers movies
Introduction
Several posters and banners of these films can be commonly seen adorning the streets. They also include ads in popular film magazines, public relations articles are written and we also see their star cast by launching the trailer or posters of the movie at events. Celebrities tend to get involved personally in the promotions of these films.
Developing
In comparison, Avengers: Endgame took the whole world by surprise without seeing any promotion in most of the world. The film has broken records and has conquered world cinema, trusting in the immense rumor he created in social networks. After a four -minute video will be filtered, full of massive spoilers for Avengers: Endgame that furtively filmed during an exhibition and has been circulating on Instagram and Twitter, which takes thousands of incurably curious fans to look for him. And willing to ruin a movie they had been waiting for for a solid year.
Obviously, this could not be overlooked by directors Joe and Anthony Russo, they consequently stood out with an open letter that told everyone #DontSpoilthendgame not to make Endgame spoiler. In a somewhat strange aesthetic choice, the Russians wrote a letter in Word, printed it, signed it and then took a photo of their work to put it on Twitter and other social networks first.
Moving, without a doubt, and you can see why the Russians want to maintain the greatest possible control over the conclusion of the Avengers universe. The filters are doing everything possible to ruin what should be an exciting and satisfactory ending for a franchise that has brought enormous joy to a huge number of people around the world.
After the weekend of avengers premiere: End Game at the box office, new socialbakers data is an online tool that allows companiesfilm has also destroyed competition on social networks.
Drawing the 20 best social media films profiles on Twitter and Instagram, Avengers stands out and exceeds its previous iteration, Infinity War, in the previous period of 30 days to be released by millions of followers and interactions. Avengers has had more than 7 million interactions on Twitter and 52 million on Instagram since the beginning of 2019, while Avengers: Endgame has had more than 35 million interactions and more than 2 million new followers on Instagram in the 30 days beforeIts premiere.
conclusion
Yuval Ben-Itezhak Executive and businessman, CEO of Socialbakers, said: The new Endgame movie broke records worldwide, as well as in social networks. Our data shows that all social networks channels noticed a massive increase in users talking about the new film and interacting with the social profiles of the film. It is the right opportunity for brands to take this opportunity and join the conversation using relevant content.
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