Communication models Mass trends
Introduction.
Jesús Flores Vivar’s article introduces us to a much more concrete context, ten years after publication, in the journal Communicate. Social networks, as the author mentions constitute a mass phenomenon, which compared to its predecessor and subsequent complement, the "blog";is having accelerated development.
The development of social networks on the Internet implies not only a process of adaptation and fusion in certain aspects such as terminology, in addition, this evolution reaches the field of communications, within the journalistic field;Since, it must be “analyzed how the contents are created, as the messages are carried out and structured;In sum, how the members of a network communicate and how they expand and grow."
Developing.
The development of mobile telephony is part of this process, making the audience a “community” with the ability to post its entire network from its mobile. The media companies and journalists must react to the new changes so as not to be forgotten, they seek to “incorporate the new communication codes that emerge very quickly within their advertising strategies."
Internet, as a platform, has opened the way to foot citizens, who converted into network users show their talent and imagination, using their learning capacity, social media are those that facilitate this interaction of the community, and theencourage;unlike a few years ago when only journalists were able to give exclusive news after resorting to the protagonists of the news and making a
Case monitoring. Now with social networks, it is the protagonists who are responsible for communicating to their community on the network any event or scoop. In the words of Herrero Curiel: “The Internet user is a subject who has gone from receiving information to create and publish it without being a journalist. This conversion has made an audience that consumed news in a massive way, do so in a more selective way and with a dose of autonomy that allows it to value, spread or interact with the information itself."
The relationship currently formed is a support, a collaboration network where "citizen journalists" collaborate with professional journalists. The journalists in this change of audience also become more participatory professionals in search of feedback through the online comments of their network, they even seek the opinion of a specialized sector in the matter of information.
Conclusions.
Performing these efforts in social media within a working group implies a new profile, an evolution of the "influencer blogger" giving way to an editor responsible for the intermediation between readers and the medium. Climent Sanchis referred in its article "Communication and social networks" to this new professional profile of the "Community Manager" and describes it as a constant evolution figure, which must be aware of the latest news from social networks and know allPlatforms, knowing their qualities and defects.
In addition to knowing the brand perfectly, it is he who represents it on the web as in charge of interacting with the company’s network. A team in charge of social networks is responsible for planning and executing a strategy. It is worth mentioning to end, that: despite the speed and immediacy that digital media entails, professionals consider that it is necessary to always contrast it, but the evidence shows that this is not usually so. News are easily in digital newspapers without informative sources or at most with a source.
Sierra del Valle in its article social networks, their risks and the way of protecting itself, states that one of the internal or inherent risks to the user is the exposure of intimacy, generated by the thin line between the public and the private, ofsuch that people make known personal information, that at the time they fall into the hands of criminals, sexual stalkers, among others;without realizing that the information provided can be altered or used for its damage. The media are carrying out different strategies to get a place in social networks, and journalists are using these networks in their daily work to contact fountains, disseminate information from their network or other media and to detect new topics.
Bibliography.
- Climent s. (2012). Communication and social networks. 3 Sciences Research Magazines, 6 – 9.
- Flowers, j. (2009). New communication models, profiles and trends in social networks. Communicate, 33. 73 – 81.
- Herrero, e. (2011). Journalism in the century of social networks. Vivat Academia, 117. 1113-1128.
- Herrero, e. (2010). The informative treatment of the event in the Digital Madrid newspaper. In Vvaa. Digital journalism from the perspective of university research 145-156.
Leave feedback