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Communication, Key to Business Success
Communication is the guide for the fulfillment of objectives, being the main key for a successful administration, focused on innovating or improving internal processes of an organization, achieving significant progress at the group and individual level, provides constant feedback and as a result it will obtain excellent performance of staff and business growth
Man has used this means to convey ideas, opinions, points of view and mainly for dialogue, it is the faculty that human beings have to develop social interaction.
From the administrative point of view it is called organizational communication, it is essential for any company, it is the one that directs the course and fulfillment of business goals, it is responsible for applying group work and collective for this reason the following definition is taken into account:
“Communication is a power factor in organizations because it makes possible the cohesion and identity of its members. It constitutes in turn, the identification, selection and combination of the effective means to achieve the objectives that are proposed. Generates the coordination of the actions required to carry out these objectives."
For the Boards of Directors, it has taken great importance in order to transmit a clear, practical, objective and on time, because all departments or processes are incorporated according to planning, organizing and controlling, facilitating the flow of the message and knowing the opinions of each member.
Organizational communication are classified as:
- Internal communication: it is transmitted to the internal employees of the organization
- External communication. It is transmitted to the external customer
- Formal and informal communication. Formal communication is used by written media and the informal is transmitted verbally.
- Ascending, descending and horizontal communication. The ascending is the message from employees to managers, the descending is the opposite from managers to employees and the horizontal takes the statement to the company’s departments of equal hierarchy.
It can be identified that through it the effective leadership stands out, they are the ones who provide trust, help their classmates to express their potentials and improve their yields, assertive communication is also highlighted where respect for the opinions of others is applied Without the intention of conflicts and finally sustain a healthy work environment which provides the members of the organization with a state safely, individual and group motivation by promoting the sense of belonging and that they are considered to be part of business growth.