Communication in politics
Introduction.
It is a discipline of political science and communication refers to the growing of mass media, the media, politicians’ speeches and their way of influencing a political process influence.
Developing.
In the 50s, political marketing was applied in the United States, seeks to create a link between politicians, journalist and public opinion. Tools such as market research and advertising were implemented. Objectives are defined in various political programs, it is planned to influence citizens’ behavior.
The different political organizations seek to implement marketing techniques and tools, adequately fraction their public and define their needs. According to a good application of political marketing defines product, market and a brand.
POLITICAL MARKETING OBJECTIVE.
It seeks to create a product, an idea or service to citizens, provide society with a clear and direct policy. Political organizations do not apply their goal correctly is to achieve the greatest number of votes.
Stages of political marketing.
Three stages are used within political marketing or also called characteristics of political marketing.
- Identify consumer demand. Seeks to elaborate or create a “political” product with messages and ideas in order to improve it.
- Inform consumers from changes to the product. It is done to meet the demands and needs.
- Deliver the refined product. Allow to meet the needs of the consumer, creating or generating a greater benefit.
Political marketing strategies can be applied.
- Electoral market analysis: It is intended to obtain reliable results to understand the desires and needs of people.
The various surveys that are conducted are of great importance these attribute to knowing the voters. Social networks are faster sources to reach voters you can collect comments or opinions.
- Creation of a political brand: like business or companies, politicians also have their brand.
This represents the identity of a politician, the image that will be projected in society is executed.
- Construction of a community: each candidate must keep their electorate next to them to create political force that allows their projects to be executed.
It is currently important to bring people closer to create a community, in the past a community was created with people from the same political party or organizations.
- Investment in content: all content generated by politicians must take advantage of it to obtain several benefits.
Each material that occurs must be quality its objective is to educate the electorate. It could be an article to expose importance of various projects because you should obtain the vote.
The advantage is the dissemination of the candidate’s image. Disseminating a good content can be shared on social networks.
- Presence in social networks: the contact that a politician with the voters is important is important. Social networks create positive communication.
conclusion.
While the politician shows interest in listening and understanding people, they create ties among their supporters if they think of a re -election.It is important to keep the town communicated on the work that it does in citizens’ benefits.
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