Beauty canons on social networks
Introduction.
Today we can see that the media, especially social networks, influence our ideal beauty perception. To make an analysis of this influence, it is necessary to know how the canon of physical beauty has been changing throughout history and its different motifs.
Before deepening, we will define the main concept: a beauty canon is the set of those characteristics that a society conventionally considers as beautiful, attractive, or desirable, either in a person or object. Historically it is variable and is not common to different cultures. Each culture dictates its own beauty stereotypes.
Developing.
Beauty has followed several models according to the time it was, we find cultural models, art, and also anthropological and social motifs. To know the origin of the beauty canon, we have to go back to ancient Greece, because this is when the concepts and principles of art arise, and we know the birth of an "aesthetic ideal" that was born from sculpture. For the Greeks, beauty, both women and men, was about symmetrical perfection, harmony and proportional measures (all this fruit of mathematical calculations results).
Then, during the Middle Ages, the beauty canon was very tight to religion. Beauty was considered a divine creation. White skin in women was important because they related it to a purity indicator. In the Renaissance the white complexion was also stylized, but adding in women red to the lips and cheeks;With the waist, hip and stomach rounded and the rest of the thin and small body, all this was a sign of elegance and delicacy.
As for men, long and shiny hair, marked jaw and wide pectorals will highlight. The beauty canon in the Baroque stands out for being something different from the previous. Men and women wore wigs, and Corsés. There was an abundant use of makeup, to create an "artificial" beauty. The body was more rounded and costumes made with enough layers were used. In the Victorian era, the beauty canon of a woman who reflected a needy, fragile and unprotected woman followed. In the twentieth century there was a change and evolution of society that affected the beauty ideal. The mentality is more liberal, but at the end of this century the figure of the supermodel and supermodel arises,
In the West, the beauty canon has had similarities among its different times, however, in other societies, having another culture, the fee has been different. For example, in Amerindian villages, body paint was used with an aesthetic and beautification motivation. In Nigeria, the woman when she reaches puberty is held in a hut and is a special diet that makes a short time in a short period of time;The end of the "artificial fattening" is directly related to the financial prosperity of the young woman’s parents.
Something in common that these different canons have, is that they have almost always been imposed by men, exhibiting women as trophies. Throughout history, the man has always praised the woman more for her physique than for her intellectuality. The beauty canon has changed next to the model of society. So it could be affirmed that there is a direct relationship between the two.
One of the most famous influencers in the world is currently Kylie Jenner. In spite of being well known previously because of the fact of coming from a family clan with great relevance in society, its success in social networks has increased behind it changed physical that had a few years ago and the luxurious lifestyle that it carries,that is attractive to others. This success has made companies pay 1.2 million per photo where the company’s product publishes.
His main social network is Instagram, where he publishes photos with specific angles and clothing to enhance his beauty. In the photos he publishes in his networks, his physical appearance highlights quite a lot, with wide hips, small waist and with enough chest, all this fruit of aesthetic surgeries and photographic retouching in the photos, reaching measures that, in itself, in itself, a normal person should not.
This fictitious, unnatural image that she and other influencers projected that follow these patterns, causes other people to feel complexed by their physique by not fulfilling that canon of beauty. The most vulnerable people are teenagers, having self – esteem even in training, the impact of social networks can alter them,
conclusion.
Recently, researchers from the University of Córdoba have conducted a study that has revealed that the photos published on social networks come to modify the self – esteem of young people, decrease it, and that this influence is greater in women than in men, there is amost marked beauty stereotype in them. This research has been proven that although women know that the female image in advertising is very stereotyped and inclined to extreme thinness, the beauty ideal they wanted to have was quite similar to the other image. In the case of men, the concern to reach an ideal of beauty was not very large, although there was a tendency to approach a muscular body that they showed in advertising.
Leave feedback