Basic guide on Ecommerce Legality
Ecommerce legality is as necessary as in physical stores; So creating an online store also implies legal responsibility.
Some people believe, that venturing into the electronic business is a matter of games and in this way they escape formality, being able to evade legal issues; But they are wrong!
Piracy is a bad practice, penalized at the commercial level, and in ecommerce it is no exception. Although the negotiation between supplier and client is not in person, there are legal basis in electronic commerce so that, from the digital medium, those involved before possible scams are protected.
In this basic guide on legality in ecommerce, we explain the formal characteristics that these businesses must have to be solvent.
Know the existing legal aspects in ecommerce
The first, you must register your ecommerce in the Registry of Distance Sale companies and add these valuable established legal ingredients:
- Legal notice, known key content that forces any bolts holder, website or ecommerce; To provide valid, verifiable and free information about “who is and where to locate it” through the relevant media.
Customers and authorities have access to this information, visibly arranged; When they consider it. This is established in article 10 of the Services Law of the Information Society and Electronic Commerce.
- Use of cookies, by navigating on the Internet, these “computer cookies” appear, which are small spy files that invite us to accept them, to stay on our device (computer, tablet or smartphone).
Although they do not represent risk, such as computer viruses, "malware" worms, or spam; When you click on "Yes" accepting cookies, these function as spies that monitor your habits and determine your tastes or preferences in your cyberbulk searches.
This information reaches brands, is used to create a profile of potential consumers and establish marketing strategies.
All ecommerce is obliged, to ask for authorization from each reader to activate their cookies, according to article 22.2 of the Information Society Services Law.
- Privacy Policy, this aspect governs "how should the manipulation of personal data be in eCommerce", each user must be protected. This legal measure of the LOPD penalizes the violation of personal privacy, considering that the dissemination of this data, harms users by exposing them.
In this sense, the data must be signed, record them before the AGPD, and identify the person who handles them; Likewise, the purpose or use of the data (transfer them, transfer, traffic of commercial communications); depending on the personal rights arc.
- Contracting conditions, the ecommerce owner must share with consumers, a section of reasonable conditions that approve and regulate their commercial activity; detailing: who sells or offers the products, such as selling them, type of product, characteristics, payment forms, time and place of delivery, returns, among others)
There are own conditions, inherent to sales or provision of services according to their class or type; Likewise, conditions stipulated by the Commercial Standard and the Consumer and Users Law in force.
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