Basic Business and Sales Guide
Business and sales have been one of the activities since the beginning of humanity, this type of behavior in the human being has been recorded since time immemorial where societies in different areas exchanged products to meet their needs.
Currently, the supply of products and services is so high that the consumer had diverse range of options to chooseLower their costs to obtain better profits or to generate attractive offers to the buyer and be able to gain greater market share in relation to their competition, so they had to negotiate and get benefits for both sectors.
For every human being to live a dignified life should be one of the most valuable rights of the human being worldwide, and even in the good living plan that the Ecuadorian government has created, it talks about the quality of life that people must have, the minimum to consider it acceptable in all the factors that contains life.
A social venture is characterized as an organization that seeks to achieve social change favoring the least fortunate or that somehow optimizes the society in which we live. These trends are also known as triple results because they calculate their performance in three extensions: monetary, environmental and social.
In this case, by means. It was requested that a person who has low economic resources is chosen and that the need for professional intervention is evidenced to help him make such change.
This is how Mrs. Esther Granda was chosen, who performs buns to sell at home and wants to have a better job that allows her to increase her income and thus improve the lifestyle.
General objective
Grant, train and improve lifestyle in a personal and work environment.
Specific objectives
- Find the right business.
- Prepare and get the work team to use.
- Train the beneficiary in sales techniques, social media management and customer service so that their profits are increased thanks to the enhancement of their competitive advantages.
Development of specific objectives
Find the right business
Finding the right business is given with skills that a person has, in addition to looking for new niches that are generated for a portion of the total market in which there is aggressive competition, with similar product. The advantage of a business is always to add a plus to your product that generates acceptance in market demand and thus obtain customers faithful to that product.
An important point is to coincide with the benefits that are in relation to the potential customer, to look for the characteristics and results of your product that could generate positive impact on customers. In addition, the analysis and research towards the competition is super than important because it will allow us to know how they serve customers, what type of marketing apply, what is the sale price to the public, which is the cost of their product and the benefits they obtainher.
Prepare and get the work team to use
Trying to get all the instruments that will be used to make the product is a main basis for the product not to be imperfections. In addition, instruments prices are relatively low or free, this means that it will not generate many costs to perform this.
Train the beneficiary
Training consecutively will cause greater knowledge in sales and consequently generate income of the normally predisposed, as well as the management of social networks is very essential when it comes to a homogeneous product or that there are several in the competitive market. In addition, customer service is very important because our sales depend on them, when attention is pleasant and grateful for consumers, they will return repetitively to consume that product.
Good ideas are always going to sell a lot, however, a good business plan is needed to articulate them and sell them. In addition, training is a process through which knowledge, skills and attitudes for the best performance of a work function or set of them are acquired and developed.
Description of the beneficiary and its activity
Mrs. Esther Granda is 60 years old, is married to Fernando Erazo who helps her to work and in her home located at km 8.5 Via Daule Mz 1732 V 25, they have their main activity is to distribute books, but where they have more profits in school, it is actually a business that is no longer as profitable as years ago. Which have realized that it has a business opportunity and its extra activity is to sell buns on weekends on request.
Mrs. Esther Granda’s dream is that her business is known throughout the city of Guayaquil, since all her friends and family reads her seasoning.
He previously says they had greater income when they exercised their teacher profession, they had a school that had been working for years, but they saw it in need of closing because it was no longer profitable.
Doña Esther always liked cooking and seeing the need to contribute at home decided on weekends to sell buns with and without rice at home at home. Its consumers are family and friends, who indicate that it is very good taste.
It should be noted that the husband helps her with the delivery of the product, she warns her friends and relatives via WhatsApp on Fridays that she will have sales buns on Saturdays and Sunday. She receives the orders, she writes the day and time that the client wants them, so that everything is organized and so is the next day they already know how many they will deliver;so that the husband who is the person who helps him goes out to deliver the all clients.
Thus, through a field observation is that I know this family and identifythat best moves the product and stays hot.
Likewise, Mrs. Esther always looks for ways to obtain income through the sale of buns, so what is sought in this practice project is to help her find a way to obtain such income by applying the tools that have been learned during this period in classrooms,Generate a market study and a marketing plan so that Mrs. Esther can know how to apply them in her business and how she would benefit her.
How this project was carried out, we help you prepare the cost of each product, in the search for suppliers that allow them to sell at a comfortable price and obtain greater sales, through a contact I requested the aid with a logo,He created Facebook and Instagram page in turn we made the first shots of the meals that Doña Esther elaborated, we also accompanied her husband selling the product selling the product.
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