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Student’s name Tutor’s name Subject Date Customer Survey for Uber Quality improvement is a very important aspect of business. It has been shown that quality management practices have a strong influence on business performance (Kafetzopoulos and Katerina 1; Sabella, Kashou, and Omran, 1487). Uber, therefore, ought to incorporate quality management in its company so that it can achieve greater organizational goals. It has been suggested that one way a company can identify whether there is a need for customer service improvement is by conducting a customer survey (Mangolive). Therefore, Uber ought to conduct a customer satisfaction survey. The following is a ten-question customer survey for the company. Rating Scale: 1 = Strongly Disagree 2 = Disagree 3 = No Opinion 4 = Agree 5 = Strongly Agree I use Uber services more than 50% of the time. 1 2 3 4 5 Purpose of the question is to find out if the customer uses competitor’s services. If the customer indicated 5, it implies the services are satisfactory. If the customer indicates 1 or 2, it means there is a need to improve quality. Those who rate 3 suggest they might be using competitor’s services number of times. My friends, as well as my colleagues, enjoy using Uber services. 1 2 3 4 5 Question tests popularity of Uber services. When a customer indicates 1 or 2, there is a need to improve services. 4 or 5 suggests the company’s services excites many customers. Rating 3 indicate some customers may be not satisfied with the company’s services. Uber cabs are comfortable to ride on. 1 2 3 4 5 Question aims to find out if Uber cabs are comfortable. Choice 1 or 2 suggests there is a need to
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