The great challenges of modern marketing
INTRODUCTION
If I had 60 minutes to solve a problem, and my life depended on it, I would use 55 minutes to determine what the right question should be.
It is no secret that many have become very dependent when it comes to marketing. All modern companies trust him for development solutions, while people trust him to get answers. It is a vicious circle that has no end and to play the business game, you must enter that circle. However, the good thing is that modern marketing challenges are solutionable. Some are easy, others not so much, but with the right attitude or professional mobile development assistance, nothing is impossible.
Some trends can already be observed, both within the scope of companies and among professionals or in the development of professional activity itself. In this way, the impact that the web has on the influence of consumers, traditional media, the way in which brands are currently promoted, as they are born and their development is also covered. That is why you have as an observation that marketeros can adapt to any change.
Although it is true, it takes a process since there are professionals who often execute their activities slowly and resist adapting to new knowledge and renewed processes that the current situation requires. With regard to advertising activity, there are diverse ways in which she tries to adapt to the new media landscape;For example, colonizing information spaces on television, moving a good part of its budgets to the middle Internet or trying to take advantage of social networks.
To all this, the market currently passed through several stages, has evolved in different ways. At first marketing only sought to sell, the most basic marketing was to perform any activity in order to get the person to buy, he had his pros and cons. On the one hand, you fly thousands of numbers a day, you made spam in the emails, people dedicated themselves to sending so that the receptors had the information, but that had big problems mainly for small businesses at the end of the day as a result as a result as a resultIt showed the tiredness of people and for more to transmit things that information was not going to be retained, that point made marketing continue to evolve.
From this point, marketing strategies were evolving thinking more about concern that the customer is more faithful to the brand, stopping and chasing them to buy their products or acquire services. So the strategy of hooking people comes out causing people with a high level of visualizations in social networks or known in the environment appearing in advertising showing a specific product to reach the public
DEVELOPING
Nowadays marketeros and entrepreneurs have had to transform themselves to face the new challenges and be up to date in trends, not only changed the way to communicate daily but also the way we interact with others and we are attracted to a certain brandor experience.
Now the digital world also has its role in advertising, experience with some product or service is also digital, in this sense some types of agencies more related to making this type of content have been created, more similar to producing this type of contentTo achieve a connection with today’s public, that is, it has not changed all the meaning with which emotions is advertised and add value. What has changed radically are the methods to achieve channels. That is why new formats of advertising agencies directed to marketing to viral videos, gif production, etc.
Today there are tools that facilitate company operations and generate greater productivity, these tools are ICT (information and communication technologies)). With traditional tools they make more time and effort to the company’s activities, consequently the production of money is lower. Thanks to ICTs, the same activities are carried out in less time and less effort to achieve a greater economic gain.
It is so necessary to enter the digital world to be able to engage new customers, once the company has a broader customer base, systems can be used that can not only be carried out more effective control of administrative operations, if notAlso have customer files for when they were offered a service, the cost it had and when to call or send mail to follow up with agency promotions.
The most difficult modern marketing challenges today are to take advantage of the needs of the market in motion, since the most challenging of the move of business marketing is before any of the activities that most people associate with marketing. You must create a service or product in which people are willing to spend money. Many candidates for moving years investigating the potential of the software for engines or other services before they really start a commercial activity. The number one reason why entrepreneurs fail is the lack of market need for their offer.
Another reason is connecting with the customer base as we notice, reaching people is easy. In fact, it’s too easy. Can reach countless groups that are not really their clients. The difficult part is to identify and connect with the people who will be motivated to buy their services. You need a strategy backed by data, tests and patience. If you have a marketing need, your target audience is out there. But connecting with them in the disorder of the internet content is a great challenge, one with which SEO could help.
Refining your services proposal, here you must find the perfect message to reach your customer base so that the proposal is successful, everything must fit. In marketing, it’s not only what you say, but how you say it. The sales argument explains how customers benefit from what it does and why it is a better option than competition. This is why they should worry first. Communicating this clearly is more difficult than most people think. You must know the services you offer and describe them so that your audience can connect. Developing a clear value proposal is a vital marketing skill and hard work that many overlook. And that is why one of the modern marketing challenges is considered.
Do not focus too much on design, many companies fall in love with the tools and options that you can explore with design. So much so that they forget that the purpose of that design is to transmit your message. The beautiful design is like coffee, a little is fine and is refreshing, but too much is not healthy. Staying on the subject instead of playing with great toys requires attention and discipline. Modern data management marketing challenges is to identify key performance indicators (KPI).
With all the data you can access, what you need to know in order to make significant modifications in your campaigns can be difficult to discover. Experience and experience are needed to make the most of the abundance of data available for you. Stay up to date with changes and trends, on many occasions this may seem very difficult with digital marketing, even for those who work in the field. Google and, in particular, Facebook change its algorithms and advertising platforms so often that nobody knows everything that happens all the time. Some argue that Google’s search engineers do not know everything that is doing their algorithm directed by AI. In addition, the way people use mobile technology is a constant and changing story. Stay up to date is one of the main modern marketing challenges.
Managing your online reputation, keeping your presence and brand online can be a difficult challenge. Today, mouth to mouth (wom) is the word of time. The reviews generated by users are some of the most influential marketing contents it has, but it is the content on which it has less control. Many companies today realize that they need to renew all their approach. This is for them to believe the type of experience that leads to positive criticism. It is a new era in which companies must be proactive about: maintaining their reputation, creating a lot of service challenges and content management.
Taking advantage of your marketing funnel, the buyer’s trip in the digital age is more complex than ever. Internet allows people to investigate more and take more time when they look for a product or solution;People are more methodical buyers in general. A moving company needs informative content that involves people at the top of the funnel. Many people respond to the variety of brand content they obtain on social networks. Then, you must track people as they approach a purchase decision and hit them with the right content. This process raises great difficulty for all companies.
If it is possible to overcome the time of our grandparents, the difference of times is immediately palpated, especially focusing on the technological. In the 1920s there was no ease of simply clicking and waiting for a certain product to reach the door of the home;At that time, the purchase behavior was different from the present, there were specific stores for each product, if meat was desired, you could only attend butcher shop, there were no large companies where you can go to get all the foods at once.
With the passage of time and for the 1940s, the entities began to make agreements to be able to sell together which would benefit everyone. As is with the pharmacies that today not only sell medications, but also supermarket products. The change in purchase behavior is also due to the change of number of people who make up families, today families are not as numerous as it used to be before. Today’s adults, from generation X now attend the supermarket only when it is merely necessary and to get the products that would obviously be better if it is not online.
At present, both the man and the woman are very "busy" live life with the minutes and prefer to make purchases as they are more comfortable, this is at the electronic level. In 1994 the first online sale was made, although it sounds difficult to believe the first product purchased via electronic was a pizza, from there began electronic commerce. Today, with the vast technology obtained at hand, a sum amount of 1.6 billion people make use of electronic commerce, according to the Global In report in 2017. And it is believed that it is not a more increased amount due to the impossibility of certain social classes to achieve electronic devices.
CONCLUSION
At the time of undertaking there must always be a good organization and planning since, no matter how excellent ideas are come to mind, if there are no fundamental basis that are the organization and planning, said entrepreneurship may not arise. Now marketing is spinning around the video, you can see how many platforms such as YouTube, Facebook and even LinkedIn are promoting video content.
There are many youtubers, gamers, people who perform crafts, vlogs of their lives, etc. That are filling those niches in the market that are relatively large but there is still much to fill in different businesses, such as if you have a consortium of lawyers you can benefit a lot from a digital strategy based on the video.
Transmission by large digital platforms such as Facebook, Twitter, YouTube, etc. And there are still many holes to fill in covering different issues and this has a lot to do with the presence in social networks. There are currently applications that sell time, for example Uber, easy people from the time since very apart from caring by car also sells food, when the customer is given the option that their time assesses it, he estimates it a lot.
You should always get the service or product that is provided is incredible, when the customer obtains the service, it must be caused that your experience is great, so that it can recommend it to people surrounding your circle whether friendship or family. Because if not, as a business you will always have to pay for “traffic” that is the information generated by users on a website.
It is important to establish new goals with each challenge that completes. Connect with a persuasive audience is never so easy. Never try to convince yourself otherwise about this. A lot of skills is needed, as well as an exceptional initial idea. Many companies do not achieve it simply because these challenges prove to be too much to overcome. But this does not have to happen to you. That should not prevent you from trying. On the contrary. Is the reason why you are trying. You accept the challenge and believe that the rewards involved will be worthwhile. You want to organize and measure the best of your energies.
Bibliography
- Scolari, c. A. (May 2012). Media Ecology: Exploring The Metaphor To Expond the Theory.
- White., J. F. (2012). Challenges of the advertising profession: contributions from strategic planning.
- Jonathan Hardy, I. M. (2009). The Advertising Handbook. London.
- Ian Grant, C. M. (2012). Conflict and Advertising Planning: Concequences of Networking for Advertising Planning.
- Cavia, j. F. (2005). Unconventional formats and the transformation of the advertising business on television.
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