Integrated Marketing Communications Essay Samples and Topic Ideas
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communications are while taking into consideration the level of competition in the market. Since Alima Pharmacy will be publicizing through online platforms, it will use web-based metrics to determine the success of its branding. The most vital of these considerations will be the number of mail orders made via the company’s website or through the telephone. This metric will be crucial since the company seeks to deliver its products through mail order. All these strategies will lead to critical feedback loops, which will be an opportunity for the business to learn from its customers. The main loop will be the survey feedback loop. With this loop, the company will ask specific questions, analyze them...
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