Consumer Essay Samples and Topic Ideas
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consumer. This is by bridging the gap between the producer and the people who will use it, even if the parties are thousands of kilometers apart. The channels of distribution are categorized into three sections that enable facilitate this process. These are; the producer of the product, the consumer, and intermediaries who fall under wholesalers and retailers. Through the functions conducted within the channels such as; transactional functions: where there is the buying and selling and also the estimation and assumption of risk, logistical functions: where there is the assembly of products, storage, and sorting and eventually their transportation into designated markets, facilitating functions: where...
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- Pages: 1
Consumer Electronics Company intends to enter into a new product line. The company wants to maximize the level of profits. The company has also seen a high potential in the target market since these areas are not tapped enough. The product will be known as Kid Smart tablet. This product aims at reaching children from age 1-9 years. This target market will be in a position to learn on how to operate the gadget and also enjoy music, games and other services provided. The different characteristics of the target market need to be considered so as to come up with a marketing strategy that will be effective in the market. The marketing research will utilize foe methods that are effective. These methods are...
consumer trends. Its supply chain is highly responsive. Products are shipped twice a week to the stores. Once produced, products take between 10 to 15 days to reach the stores. This ensures that products are in the market as soon as a trend emerges. ZARA also engages in home ware like tables, beds cutlery, glassware, and decorative items. ZARA is a successful global fashion retailer and to maintain this, they always have to be flexible to handle the market forces and the ever-changing trends in the fashion industry. They must remain relevant to continue recording the big sales they do all over the world. To maintain economic competitiveness ZARA should upgrade its systems and this would, in turn,...
- Words: 825
- Pages: 3
consumer hence he or she is bound to prefer domestic products. Ma and Lu (2011), note that tariffs are often a measure that is taken by the government as an effort to protect domestic producers from foreign competition. Further, tariffs are also a source of revenue for the government if they are used effectively. Non-tariff trade barriers, on the other hand, refer to government policies and regulations that hinder trade through other means other than tariffs (Cavusgil et al., 2011). The non-tariff trade barriers include customs whereby government officials are stationed at each entry point of the country and check the goods that have been imported in order to impose tariffs. Moreover, there is also...