Commodity Chain Analysis of Nike Shoes Essay Samples and Topic Ideas



shoes. Currently, apart from making shoes, the firm also manufactures baselayers, shorts, jerseys and other apparels for a wide variety of sports such as basketball, ice hockey, baseball, and cricket. Some of Nike’s brand names include Nike SB, Nike ID, Nike Air Max, Chuck Nike Air Jordan and Nike Free. Some of the raw material used by Nike include organic cotton for the apparels and Ethylene Vinyl Acetate (EVA) which is used in the manufacturing of shoes. The production of Nike shoes is divided into three main categories based on the shoes. The top part is referred to as the upper, the midsole which cushions and protects the foot and the outsole. The largest portion of the midsole is made up of a...

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