Burger King which have local and international operations as opposed to its operations which are focused on local market only. The fast food industry can be easily assessed using the ‘Threat of New Entry’ as one of the Porters five forces. Research has shown that the fast food industry has the strengths of the companies weakened by frequent entry into the industry. This is because there is no restriction to entry and exit. Additionally, the initial capital required to set up a fast food company is low, and the consumers do not incur any cost to switch from one company to the other. Further, the products offered by the companies cannot be differentiated hence the technology and skills used are not...
