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Student’s Name: Instructor’s Name: Course: Date: Yahoo case analysis Introduction Yahoo! Inc. was founded in 1994 by David Filo and Jerry Yang with its headquarters in Sunnyvale, California. The two were then doctorate candidates at Stanford University. They had developed the website as a personal website directory. They realized the potential of the website to generate revenue from advertisement. Sequoia Capital, a capital firm, decided to invest in the company. Yahoo first went public in 1996; selling a share at $13, rising to $33 at the end of the same day (CNET, np). As of 2017, Yahoo had 225 million monthly users; with markets in more than 30 regions across the world, showing the company’s global reach. Some of Yahoo’s products include; email, advertising, finance, social media and search engine. Over the years Yahoo has become a global brand with its services provided in over 20 different languages. It has changed how people access information, communicate to one another and buy products. Over the years, Yahoo has made changes to its business model, objectives and both internal and external strategies. For example, in 2012, Yahoo reduced its workforce by 14%; saving $375 million. Yahoo has various stakeholders. Stockholders invest capital in the company; they are concerned with generating more company revenue and profits. Advertisers use Yahoo’s internet services to market their products and they are mainly concerned with connecting with their market. Employees provide the intellectual capacity for new innovative products. As of mid-2017, Yahoo has about 9100 employees (Forbes, np). Employees are mainly concerned with ethical treatment, fair and
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