The origin of the brands to users
Introduction
While the knowledge and diagnosis of food sensitivity rise worldwide and more consumers choose to change their diets, a new set of dietary needs with a strong growth potential is emerging, Mandzy said. It is evident that there is a gap, however, among the products that many consumers are looking for among the products that are currently available.
Sellers who give priority to unattered needs for new products development, improvement initiatives and assortment decisions will not only realize an impulse to their background lines, but will also build a loyal buyers basethat will boost sales in the future.
Developing
In the last 15 years in Colombia, a trend of consumption towards foreign products has been growing and more due to the globalization lived today, this has generated that it begins to innovate in new gastronomic proposals, since thehave new foreign products in our kitchen and therefore new trends in the food sector.
But this has also generated a position towards a certain sector of the market which seek national products and seek to promote work in regional and local actors in our country. This has been given because local brands are preferred in regard to food and drinks, since consumers find in these national products closer to their traditions, and a national pride is created towards what is consumed.
Local brands predominate in food preferences such as meat, milk, vegetables, fruits, coffee. The choice of these local products by Colombians is that food is more natural and perishable this is undoubtedly a key factor to buy products of local origin, because it implies health and safety issues. Another key factor in choosing a food product in Colombians is the cost according to Camilo García, food industry manager.
In the end, attributes are what counts
The origin of the brands to users care when they are going to make their purchases. But what factor is important at the time of purchase of products and why the brand is so important?. The attributes of the brands and the identity and the guarantee that they offer them show them a relevant factor when choosing, since you are through the brand they can offer innovation factors, confidence in their products, prices, quality andEven buying a product is not only chosen by food but also for its brand. An example when a national food is purchased is believed in the Imaginary of the consumer that the national economy is being supported.
According to Nielsen in its 2016 survey, what is at our food and in our mind? He says that there are other factors that influence Colombians the origin of the brand is important, but the taste of the product they buy and the packaging is also so important.
Within the results of this Nielsen survey, only 25% of Colombians think that the origin of the brand is more important than the quality of the product, another key aspect is how they are increasing the care of consuming natural products and which whichcontribute to health care in addition to looking at what origin the products have and what processes they carry in the elaboration of these.
The lifestyle of Colombians in their food activity has caused high rates of chronic diseases, one of the main ones is obesity and also diabetes or hypertension due to the bad intake of processed foods or ignorance due topart of these consumers to the products that are being purchased.
But day by day it has been working for this and in these last 5 years it has been developed by the Government, Governments and Mayor Projects and Programs made consumers raise consumers about the products that are being consumed and generated campaigns seekingthat more natural and organic products are offered to people. Today consumers are more aware of these statistics of diseases that have been giving for excess fast foods and every day is more critical of what is eaten, which is why it now focuses on healthier products and that offers aBetter well -being.
conclusion
Nielsen in its 2016 survey. What is in our food and in our mind?. 62% of Latinos are willing to pay more for food and drinks that do not contain undesirable ingredients and 34% present someone in their home suffering from some allergy or intolerance to certain foods. Latinos also follow diets that limit or prohibit the consumption of certain foods or ingredients such as fat, sugar, sodium, carbohydrates, lactose and others.
They would like to have available more products with specific attributes and ingredients such as: 100% natural, low sugar, organic, bass in sodium and not artificial colors. They also prefer food at home, but 41% leave more than once or twice a week to eat.
For their part, food products manufacturers accept the challenge of executing strategies that meet these needs: smaller sizes, new formulas, supply diversity and giving a new focus on their products.
Leave feedback