The origin of Black Friday in Spain
The term Black Friday, translated into Spanish as Black Friday, is an American tradition currently refers as the discounts campaign on the last Friday of November, that is, the day after thanksgiving, which has quickly extended by all theLarge shops and some small shops. In many cases the discounts are extended to the entire weekend even the full week, ending the following Monday with the Cyber Monday, new campaign, especially on online platforms where they finish liquidating the products reduced in the Black Friday. Many consumers take advantage of these dates to get ahead of Christmas purchases.
The origin of this discount day is discussed. His name is related to the economic crisis of the United States that began on Friday, September 24, 1869, called Black Friday, as a consequence of the purchase of gold market shares Jay Gould and Jim Fisk Fisk.
The term Black Friday originated in Philadelphia where it was used to describe the dense graphic of people and vehicles that crowd the streets the day after the National Festival of Thanksgiving. It quickly extended throughout the United States and the term framework for the beginning of Christmas purchases, because it is for consumers the opportunity to buy gifts with great discounts.
Other reasons why this name receives is because it allowed the bank accounts of the establishments to pass from red numbers to black numbers, or what is the same, from losses to profits, thanks to the increase in sales, produced bydiscounts that attract customers to advance their Christmas purchases or simply to take advantage of those opportunities.
In 2010, the Apple company decides to bring this tradition to Spain. However, Black Friday could not stipulate as a day of sales in Spain until 2012, the year in which the Royal Decree – Law 20/2012 was applied, whereby businesses obtained greater freedom of opening schedules and sale promotions. At first, Black Friday was not a success, but currently 10 years after Apple transmitted this custom to be similar to the first days of the usual sales periods.
So we can say that Black Friday in Spain is already a phenomenon rather than consolidated and expected by consumers. The statistical data of the European Union reveal that, together with the Italians, the Spaniards are the Europeans who most participated in this phenomenon with 84% participation compared to 64% of Europe, that is, the Spaniards spend aaverage of 250 euros per person in this period of sales.
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